Associate, Consumer Insights and Research

Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives. In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan.

Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability.

The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time. Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan’s leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.

Role summary

This role sits within the Customer Experience (CX) and Research team, aimed to develop and provide insights to improve our products and solutions and customer experience.

Qualitative (and quantitative) research undertaken by the CX & Research team helps Singlife to better empathise with our customers, incorporating this understanding into our strategies, solutions, and experiences, to continuously deliver better ways for our customers.

Key Responsibilities

Key to success in this role will be the ability to build and combine soft skills with analytical skills, storytelling skills, and integrative thinking to convey research (qualitative) findings to drive actions with our key business partners and stakeholders across levels and functions.

Research & Insights:
Assist and support in the end-to-end execution of research projects (primarily qualitative research projects), including in-depth interviews and focus groups with consumers, customers and FARs:

1. Coordinate with external research vendor/recruiter to ensure the recruitment of the correct/quality respondents and ensure cost effectiveness.
2. Support the design of recruitment screeners, discussion and interview guides.
3. Moderate/co-facilitate in-depth (1-1) interviews and focus-group discussions (online/offline) with consumers, customers and FARs.
4. Take detailed notes during in-depth interviews and focus group discussions.
5. Support/analyze qualitative data to extract meaningful insights, identifying key themes, trends and insights.
6. Triangulate qualitative research inputs/data from other available internal and external data sources.
7. Work closely with senior researcher to derive key insights, provide recommendations and ensure high quality insights and research outcomes, visualizing reports in a compelling way.
8. Contribute and support to the creation of compelling insight reports and presentations that translate research findings into actionable recommendations for the business.

Project Management:
Work and collaborate with internal stakeholders and cross-functional business units to understand insight needs, align on research objectives and outcomes and design suitable research methodology to achieve the intended outcomes.

1. Manage project set up and fieldwork management including scheduling interviews and focus group discussions, recruiting participants and coordinating with research vendors or recruiters.
2. Manage project timelines and collaborate with cross-functional stakeholders/business units to ensure timely project completion.
3. Explore and use new platforms/technologies to optimise qualitative data collection and analysis.

Requirements

Experience
• 1-4 years’ experience in a market research or insights role in a research agency/organization, focusing on qualitative research will be preferred.
• Experience in conducting in-depth interviews and focus group discussions.
• Competent in building compelling stories from multiple data sources, data visualization and data storytelling.
• Curious and detail-oriented, with a passion for understanding human behavior.
• Excellent communication and interpersonal skills (need to be comfortable engaging with others).
• Possess great soft skills and personality, approachable and collaborative.
• Has commercial awareness and good influencing skills.
• Positive attitude and passion for the job with strong desire to look for ways to continuously improve the way we do things.
• Ability to work both as part of a team and independently in a fast-paced, deadline-driven environment.
• Self-starter with a passion for driving change and openness to learning.
• Excellent organizational skills, time management/the ability to manage multiple projects at the same time.
• Be a problem solver who always thinks about what to do next.
• Excellent communication and presentation skills.
• Proficient in MS PowerPoint, Word and Excel.

Education
• Academic: Bachelor’s degree in Business, Marketing, Communications, Consumer Behavior, Social Sciences, Psychology or a related field is preferred.