Associate Analyst/Analyst, Campaign Analytics

Job Responsibilities

The Campaign Analytics team is a small yet highly autonomous group within the Business Analytics and Optimization function. The team collaborates closely with the Sales, Marketing, IT, Digital, and Strategic Planning functions to apply advanced analytics to generate value-creating insights from big data. The ideal candidate is passionate about creating business impacts using data and industry experience. He/She has exceptional analytical skills and loves to solve problems with data. Strong communication and collaboration skills are required.

The team is tasked with developing creative approaches to data sourcing, deriving new variables and factoring in qualitative insights to deliver high-impact business solutions.

Key areas of focus include:

• Derive insights on members behavior in response to marketing offers
• Provide estimates of future campaign expenses based on mechanisms and offer criteria
• Develop post campaign analysis to objectively evaluate the effectiveness of such campaigns
• Work with marketing team to understand and develop the nuance of each marketing offer
• Loyalty Program analysis, benchmarking, optimal reinvestment for all aspects of marketing
• Design and automate reports, dashboards, ETL to support marketing and management teams

Analytics:

• Apply advanced analytics, modeling, and machine learning on patron behavior, marketing mix modeling, propensity modeling
• Design effective A/B testing for measuring campaign success
• Work closely with Business Intelligence, data platform, IT and smart IR teams to implement analytical solutions.

Job Requirements

Education & Certification

• Degree in Business Analytics, Applied Mathematics, Statistics or other analytical fields preferred.

• Marketing graduates with a flair for numbers and interest in customer and marketing analytics are welcome.
• 1 to 2 years of practical experience in business analytics, customer analytics or marketing analytics preferred. Fresh grads are welcomed to apply for Associate Analyst.
• 2 - 4 years of practical experience in business analytics, customer analytics or marketing analytics or Masters in any analytical field for Analyst.
• Experience building and implementing predictive models and machine learning will be an added advantage.
• Casino related experience is a bonus but not compulsory.

• Programming skills using analytical tools such as Base SAS, SAS EG, SQL, R or Python is required.
• Proficient in data visualization tools, such as Tableau preferred.
• Ability to process massive amounts of data and complete critical projects in a correct, accurate and timely manner.
• Strong logical thinking, data analysis and problem-solving skills.
• Excellent communication and presentation skills.
• Passionate about data, customers, and building your career with Marina Bay Sands.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.