Assistant Sales Manager

Roles & Responsibilities:

Achieve Target Sales and Beyond

• Devise and execute strategic sales and marketing plans to meet sales targets.
• Analyse sales revenue to assess the profitability of existing and new products.
• Jointly set performance goals with sales staff – Key Results Areas (KRA), Key Tasks (KT) and Key Performance Indicators (KPI) for the next year.
• Utilise an efficient reporting system for accurate tracking of business opportunities.
• Generate leads and foster new business opportunities to support the sales team.
• Monitor market dynamics including sales volume, product mix, and pricing to stay abreast of changing trends and competitors.

Lead Team to High Performance

• Inspire and energise the sales team to perform to their level best.
• Review each team member’s sales performance report submitted weekly/monthly to analyse trends and performance.
• Coach and guide individual sales staff in achieving their key performance indicators.
• Collaborate with the sales team to co-create solutions and overcome challenges.
• Work with team to innovate strategies for competitive advantage in meeting monthly sales targets.
• Conduct year-end performance review and provide ongoing feedback to the sales team.
• Build a high performing team aligned with the company's vision, mission and core values.
• Plan and support HR with appropriate sales and marketing training to improve sales staff competence

Provide Excellent Customer Service

• Deal with dissatisfied customers and resolve customer complaints promptly.
• Service and retain high profile clients by maintaining steady long-term relationships with them.
• Monitor customer preferences to determine the focus of sales efforts and service level.
• Manage sales administrative processes efficiently to provide timely and high-quality services to satisfy customers’ needs.

Key Result Areas: Working with Management Team

• Prepare and present periodic sales reports to the General Manager/Managing Director.
• Provide performance feedback and contribute to sales and marketing strategy development.
• Drive debt collection efforts in collaboration with colleagues from Finance.
• Coordinate with Finance and other departments to resolve issues and improve processes.
• Undertake additional duties as directed by the management.

Requirements:

• Preferably a Bachelor's degree or Diploma in Sales and Marketing, Business Administration, Engineering, or a related field.
• At least 5 years of proven experience in sales in the engineering or technical industry
• At least 3-5 years in supervisory or leadership role in sales
• Strong interpersonal and communication skills, with the ability to build rapport and negotiate effectively with clients
• Excellent organisational and time management abilities to prioritise tasks and meet deadlines.
• Analytical mindset with the ability to interpret sales data and market trends.
• Ability to work independently as well as part of a team in a fast-paced environment
• Proficiency in Microsoft Office Suite and CRM software