Assistant Product Marketing Manager

1. Marketing Communications/ Campaign Management

• Collaborate with product manager to develop a comprehensive go-to-market strategy to drive market penetration and sales growth.
• Plan and execute yearly marketing calendar in line with business objectives.
• Implement 360 integrated marketing communications campaigns for product portfolio (ATL/BTL marketing communications, campaign materials, POSM production)
• Assist in implementation of VM guidelines and drive traffic to showroom with a robust Omni channel strategy.
• Oversee in-store display and create relevant POSM for retail store.
• Manage and optimize digital marketing initiatives inclusive but not limited to SEO, SEM, media buy to optimize targeting and achieve KPI.
• Deliver campaigns on time, and in line with agreed KPI’s.
• Manage agency partners to deliver on campaigns, events, and product launches.
• Maintain brand and image consistency across all communications and campaigns.
• Plan and implement consumers, trade events, promotions and 3rd party collaborations with qualitative executions to maximize branding and commercial returns.
• Revise social media image formats and digital banners.

2. Report/Admin Management

• Marketing budget planning and registering
• Quotation and invoice management
• Campaign performance analysis with an always-on approach to optimise marketing efficiencies.
• Post campaign report analysis – weekly, monthly campaign/ Marketing report, best practices etc.

3.Stakeholder management

• Developing & gaining internal alignment of marketing strategies across multiple functional teams, local & international stakeholders.
• Execute sales and marketing activities in consensus with HQ
• Work closely with Product Management, Digital Marketing, PR & Social Media/ Corporate Marketing teams to develop IMC strategy and campaigns for product portfolio, and for reporting purposes - ATL/BTL, digital, paid social advertising etc.

4.Education level and/or relevant experience(s)

• Degree or Diploma in Marketing, Business Administration or related disciplines from an accredited institution.
• Min 5 years of relevant experience
• 2-3 years of experience in sales and marketing in consumer goods

5.Knowledge and skills (general and technical)

• Demonstrate competence in use of Microsoft Office software suite, especially PowerPoint , Word, Excel, Electronic mail ,
• Excellent written communication skills including letter writing and verbal communication skills, particularly dealing with people of diverse cultural backgrounds
• Highly developed planning, organizing and time management skills
• Previous experience in a fast paced department or company
• Experience in dealing with external suppliers
• Ability to multi task and attention to details.
• Able to handle ambiguity and high adaptability
• Creative and Innovation