ASSISTANT/MARKETING MANAGER (TWO-YEAR CONTRACT)

The Marketing Manager is responsible for driving all marketing outreach to the target audiences for the conference and exhibition. This person shall be responsible for the following, including but not limited to:

1. Proposing an overall marketing strategy that includes content plans, lead generation and acquisition campaigns for delegate sales.
2. Managing the implementation of marketing tactics according to the timeline drawn up for various marketing phases targeted at each identified audience segment.
3. Identifying suitable marketing platforms, whether digital or physical (indoor/outdoor), with consideration of sustainability practices.
4. Soliciting trade media partners who will help to strengthen the outreach to the industry.
5. Managing the appointed PR agency for the development of marketing content in accordance with the content plan, and distribution on agreed digital and social media platforms including LinkedIn, EDMs, and the website, in tandem with the Conference Director/Manager.
6. Managing media buys on agreed social media platforms that are complementary to marketing objectives.
7. Measuring outputs and outcomes of planned marketing tactics, to drive finetuning of strategies for the next edition.
8. Researching and sourcing new leads within and outside of the maritime industry to drive long-term delegate sales, for the purpose of building up a proprietary database for the event.
9. Helping to manage the IT aspects of event registrations.

Requirements

1. Degree holder is preferred or a minimum Diploma.
2. At least 3 years of proven marketing experience.
3. Adaptive, resourceful, and creative.
4. Possess good planning, organisational and multi-tasking skills.