Assistant Marketing Manager

The Assistant Manager is pivotal to the success of A&P/brand marketing plans, from development to execution of projects and initiatives, supporting the short and long-term marketing strategy. He/She is comfortable with day-to-day marketing activities, focused on long-term strategy, and thrives under tight deadlines and changing needs. If you are a people-person who loves the challenge of building brands, we want to hear from you.

Responsibilities

Marketing

• Work within the Brand Development team to deliver and implement campaigns and projects, as well as working with the creative team to develop creative briefs to meet objectives for all advertising and communications, including print and digital assets to deliver integrated, end-to-end marketing and communications plans.
• Collaborate with internal business partners like Operations, F&B, and Finance teams to develop atrium’s brand positioning and marketing plans.
• Develop and deliver presentations to landlords and key stakeholders during key stakeholders’ meetings.
• Develop revenue and profit growth strategies for the business and take charge of the tactical execution of the brand’s marketing communication initiatives in support of the business strategy, market goals, and organizational objectives.
• Plan and develop public relations plans and activities for the brand, internal & external stakeholders.
• Craft, vet through, and edit press releases, interview answers, and external/internal communications.
• Coordinate, organize, and host media food tastings.
• Manage and assist with interviews aimed at elevating the positioning and reputation of internal and external stakeholders.
• Explore new methods and creative strategies to increase internal and external awareness.
• Media monitoring to track consumer sentiments and identify potential stories for consideration, including tracking and reporting of media coverage and engaging stakeholders to partner with media outlets and journalists to develop interesting stories.
• Build and maintain good relations with media stakeholders and work with the media on requests and queries.

Requirements

• Degree/Diploma in Public Relations/Marketing/Mass Communication or related discipline.
• Minimum 5 years’ relevant experience in brand management and marketing, preferably in the F&B/FMCG industry.
• Public relations experience in an agency environment or in-house is highly advantageous.
• Highly creative with experience in creating content and digital campaigns that engage, inform, and motivate.
• Must be familiar with handling local media to build and maintain good relationships with the press, KOLs, and influencers.
• Comfortable in digital as well as traditional media.
• Possess a good understanding of emerging channels/platforms like social media, video, and content partnerships in relation to media mix.
• Ability to develop, maintain, and enhance relationships with a variety of internal and external contacts.
• Possessing own media contacts is a plus.