Assistant Manager/ Senior Executive Marketing

Key Responsibilities

Marketing Strategy Development

• Develop and execute marketing campaigns to promote dormitory facilities and attract new tenants.
• Identify and analyze target markets to tailor marketing efforts.
• Monitor industry trends and competitor activities to adjust strategies for a competitive advantage.

Brand Management

• Enhance and maintain the company’s brand identity for consistency across all marketing materials and communications.
• Conduct market research to evaluate trends, brand awareness, and competitive ventures.
• Create promotional materials, including brochures, flyers, and social media content.

Digital Marketing

• Manage and optimize website content to effectively market the company’s facilities and services.
• Oversee the company’s social media accounts to engage the target audience and promote offerings.
• Optimize the website for search engines to improve online visibility.
• Regularly update information about the company, facilities, and services.
• Plan and execute advertising campaigns to drive inquiries and bookings.
• Analyze website and data analytics periodically to extract insights and formulate action plans.
• Manage the online marketing budget and execute campaigns across digital channels.
• Collaborate with relevant departments to align online marketing initiatives and enhance performance and ROI.
• Develop and implement email marketing programs to retain and drive bookings from the customer database.

Social Media

• Define strategies and campaigns to promote engagement and grow the follower base.
• Develop a content calendar on a weekly/monthly basis.
• Create all social media content.
• Review campaign performance and identify necessary follow-up actions.

Market Research and Reporting

• Conduct surveys and research to understand tenant needs, preferences, and satisfaction levels.
• Prepare regular reports on marketing campaign performance, occupancy rates, and market trends.

Requirement

• Degree in Marketing Communications or related fields.
• Experience in a marketing role, preferably in real estate, hospitality, or student housing.
• Strong understanding of digital marketing tools and platforms.
• Excellent written and verbal communication skills.
• Creative thinking with the ability to develop innovative marketing ideas.
• Experience in content creation and proficiency in graphic design tools is advantageous.
• Analytical mindset for data interpretation and strategy refinement.
• Strong interpersonal skills for collaboration and networking.
• Effective project management, organizational, and time management skills.
• Ability to work independently and as part of a team.