Assistant Manager PR & Communications APAC

POSITIONS REPORTING TO THIS POSITION:

JOB OVERVIEW

The Assistant Manager will support the conceptualization, development, and execution of the PR & Comms strategy in the APAC region. The Assistant Manager will collaborate with the Global Communication team to bring the brand vision to life in the region. This role will focus on supporting PR and communications for the Wyndham Hotels & Resorts portfolio in the APAC region. The Assistant Manager will assist in the development and execution of PR & Comms programs, collaterals, B2B promotions, and communications for assigned portfolio of brands.

Responsibilities

External Communications

1. Support the development of PR strategies for Wyndham Hotels & Resorts in the APAC region.
2. Assist in establishing the strategy and developing execution plans for internal and external communication.
3. Handle the cascade of company communications from global level to regional requirements.
4. Create visibility for Wyndham Hotels & Resorts APAC through the development of relationships with relevant media.
5. Support key media initiatives and opportunities through identified media contacts and opportunities.
6. Identify potential awards opportunities and media exposure opportunities for thought leadership building.
7. Draft, review and approve press releases in preparation for specific media opportunities – signings and openings.
8. Assist in managing the relationship and work process with PR agencies across APAC and GC to ensure they are appropriately informed and equipped to progress the company's business objectives.
9. Evaluate and propose opportunities for external and digital communication activities in the region.
10. Content preparation for other external occasions.

B2B Support:

1. Manage APAC LinkedIn and BD Website to support business-to-business initiatives.
2. Support to deliver franchise communication message to support global and regional operation department.
3. Collaborate with global and internal key stakeholders across all internal communications to corporate team members and all franchisees.

Daily Operation:

1. Assist in managing and maintaining the PR & Communications budget across APAC.
2. Support clipping and filing of PR related files.
3. Maintain and update corporate message house.
4. Prepare PR relevant report & data according to demand.

Requirements

Education & Experience:

1. Bachelor’s degree or above.
2. 3–5 years of PR, media, or journalist experience (hospitality industry exposure is a plus).

Technical & Functional Skills:

1. Fluency in English (primary language for written output) and Chinese (spoken/written).
2. Ability to implement PR strategies and manage cross-regional agencies.
3. Strong brand awareness and understanding of the marketing mix.
4. Experience in budget management and campaign execution.
5. Proficiency in Photoshop and video editing tools is a plus.

PERSONAL REQUIREMENTS

Core Competencies:

1. Strategic mindset: User-centered problem solver with business acumen.
2. Collaborative: Receptive to feedback, thrives in team environments.
3. Results-driven: Perseverance to deliver high-quality outcomes.
4. Effective Communication: Able to communicate effectively with diverse audiences.
5. Detail-oriented: Pixel-perfect attention to quality and deadlines.