Assistant Manager - Marketing

Joining C&C is a distinctive opportunity to develop your career within a successful organization where everyone respects each other and enjoys working together. We recognize your performance in both tangible and intangible ways, by providing you development opportunities and making you feel respected.

The Opportunity

This position will be supporting the Marketing Function for one of the brands being retailed by Cycle & Carriage. You will work closely with the Brand's Sales management and Principal to implement the marketing plan for retail of the Brand's passenger cars and corporate sales, specifically in the areas of advertising & promotion, customer events, direct marketing, customer communications and internal communications. This role, who reports to the Head of Marketing, will plan and execute marketing campaigns and events, ensuring that a smooth execution and operation is always maintained to uphold a high level of customer satisfaction and monitor ROI in tandem with all marketing activities. Other key responsibilities will include but are not limited to:

• Develop brand marketing strategy and calendar to support product launches, product sustenance and retail campaigns including advertising and promotions, events, digital marketing, social media, PR, CRM and more.
• Work closely with creative agencies, media agencies, and internal stakeholders for above & below-the-line communication and collaterals with the objective to drive sales for the brand and its services.
• Adapt global press releases for local PR dissemination and pitch for PR coverage through test drives.
• Possess good marketing eye and judgment, able to liaise and negotiate with vendors & suppliers to ensure quality and budget are always kept in line as planned.
• Analyze performance indices for marketing events and operations. Provide recommendations for improvements when necessary.
• Oversee and manage events held at our showroom and off-site locations, ensuring that standards and guidelines are consistently upheld.
• Keep abreast of products and market offerings to customize marketing strategies in line with brand image and targeted consumer groups.
• Build and maintain strong relationships with various stakeholders to ensure smooth execution of projects and campaigns.
• Work with cross-departments to drive enhancement of customer ownership CX experience through our online and offline touchpoints (i.e., web, social, app, showroom, etc.).

Requirements

• Degree in Business Studies/ Mass Communications / Management or equivalent with at least 5 years of retail marketing experience.
• A good team player who can work in a strong teamwork environment.
• Solid interpersonal and persuasion skills; ability to build relationships across multiple teams as well as with alliance partners.
• Self-driven and analytical individual with experience working in a fast-paced environment with tight deadlines.
• Creative problem-solver; resourceful in getting support across functions.
• Good project management capabilities: process-oriented with good end-to-end follow-up skills and focus on detail.
• Strong Microsoft Office skills (Excel, PowerPoint, Word).

About the Company

A member of the Jardine Cycle & Carriage Group, C&C is one of the leading automotive groups in Singapore. We started out in 1899 as a trader in nutmegs and other sundries. In more than 100 years since, we have grown to become a major player in the automotive industry in Singapore, retailing Mercedes-Benz, Mitsubishi, Kia and Citroën passenger cars and commercial vehicles.

At Cycle & Carriage, it is more than just the recognition we have earned as being the leader in its class. "Exceptional Journeys" encapsulates our passion for our existence. Bringing together high-performing team members and technical excellence to create people-focused experiences that consistently exceed expectations. Whether it is a customer we serve, an employee that we engage, or a brand that we carry, we want to support them in creating exceptional journeys for themselves. We have a constant mission to strive towards being an Employer of Choice in the countries we operate in. Some of our better-performing countries have consistently been recognized for commendable people practices.