Assistant Manager, Marketing

Job Scope

1. Support Line Manager in spearheading end-to-end B2C events such as but not limited to strategy, planning, execution and post-event analysis and reporting.
2. Develop consumer marketing strategy, conceptualize and implement consumer marketing plans to achieve target client acquisitions.
3. Plan, develop, execute and oversee go-to market consumer initiatives such as but not limited to integrated marketing campaigns, digital marketing, development of marketing materials, tactical promotions, corporate partnerships, management of loyalty & referral programs, etc.
4. Team / Budget management.

Responsibilities

1. Oversee event management, development of marketing collaterals, advertising concepts, corporate website, loyalty programs, strategize and manage new marketing tactics, etc.
2. Monitor and analyze data analytics to optimize marketing performance and campaign budgets.
3. Research and recommend promotional strategies (market competitiveness).
4. Engage with internal stakeholders as well as external customers to meet business objectives and drive results.
5. Build effective working relationships with partners, agencies and vendors.
6. Conceptualize and execute through-the-line marketing campaigns to drive acquisition, retention and referrals.