Assistant Manager, Marketing

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At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

We’re looking for a creative, driven Assistant Marketing Manager to join our squad in Singapore to amplify our brand and make a serious impact in the sports space. The Assistant Marketing Manager will work closely with the Senior Marketing Manager for the development and execution of marketing plans across Brand, PR, sports marketing, and retail marketing verticals.

He/she is required to own the go-to-market (GTM) campaign and partner closely with retail, wholesale, eCommerce, and CRM teams.

Your Impact

Brand Planning:
• Collaborate with the Senior Marketing Manager in building a 3Y strategy that amplifies our identity, positioning, and market share.
• Partner with regional and cross-functional teams to drive each year’s seasonal product stories across key channels.

Brand Activation:
• Develop and execute the annual brand and sports marketing plan, with a focus on UA’s key categories of sport, ensuring seamless support and alignment across diverse sales channels, including retail, wholesale accounts, and eCommerce platforms.
• Bring product campaigns to life across digital, social, and retail channels. You’ll help make sure everything is on point and drives results.
• Lead exciting partnerships, events, and promotions that elevate the brand. Whether it’s collaborating with athletes or influencers, you’ll be there to help make things happen.
• Own the coordination and management of PR, media, and social media agencies, ensuring the successful execution of marketing campaigns and alignment with overall strategy and goals.
• Lead the development and execution of the sports marketing strategy, including the management of athlete and brand ambassador relationships to drive brand awareness and engagement.
• Manage marketing expenses, ensuring alignment with the allocated budget and providing regular reports.
• Dive deep into market trends, research competitors, and understand what consumers want so we can stay ahead of the curve.
• Collaborate with key stakeholders across cross-functional teams, including merchandising, CRM, VM, retail channel leads, and regional marketing counterparts, to ensure alignment.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5 years of relevant experience in marketing, preferably in the sports, retail, or lifestyle space.
• Self-starter who is proactive and solution-oriented, thriving in a fast-paced environment.
• Strong communication skills and the ability to work well with different teams and personalities.
• A passion for sports - bonus points if you know the game inside and out.
• Excellent project management abilities, with a proven track record of organizing and overseeing multiple projects to meet brand standards, quality expectations, and deadlines.
• Data-driven and analytical. You know how to use insights to improve campaigns and brand strategy.
• Deep understanding of digital marketing, social media, and content tools.

Relocation

• No relocation provided

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.