Assistant Manager/ Manager, Marketing & Communications

Job Summary:

Key Responsibilities:

1. Support Strategic Communications Execution

• Assist the HOD in implementing key corporate communications strategies across external and internal channels.

• Provide tactical support in developing communication materials such as press releases, media statements, speeches, and executive messaging.

2. Media Relations & Publicity

• Coordinate day-to-day media outreach efforts and support media handling during campaigns and crises.

• Work with public relations and integrated comms agencies to secure earned media and strengthen media relations.

• Monitor media coverage and provide timely updates, identifying opportunities and potential risks to brand reputation.

3. Brand Management & Messaging

• Ensure consistent, aligned messaging across all corporate channels and communications touchpoints.

• Safeguard brand integrity and contribute to efforts that strengthen brand reputation through every public-facing initiative.

• Collaborate with internal stakeholders to localize messaging for business unit needs.

4. Social Media & Content Development

• Manage the company’s LinkedIn, working closely with content creators and KOLs.

• Develop and schedule content that enhances brand visibility and promotes thought leadership.

• Create corporate write-ups and content for both internal and external communications.

5. CSR & Campaign Execution

• Support the planning and execution of CSR initiatives that reflect company values and contribute to long-term brand reputation and community goodwill.

• Coordinate end-to-end logistics, communications, and post-event reporting for CSR and brand campaigns.

6. Crisis Communications & Reputation Monitoring

• Assist in drafting crisis communication responses and supporting real-time reputation management.

• Maintain and update crisis communication protocols under HOD’s guidance.

Monitor public sentiment and media for early detection of issues that may impact brand reputation.

7. Communications Planning & Performance Tracking

• Support the HOD in developing integrated communications plans and calendars and executing the activities

• Monitor campaign performance and prepare reporting dashboards with insights and recommendations to optimize future efforts.

Qualifications:

• Bachelor’s degree in mass communications, Marketing, Public Relations, or a related field.

• Minimum of 5 years of experience in corporate communications or public relations, with at least 2 years in a managerial role.

• Strong track record in corporate marketing, media relations and securing earned media.

• Experience supporting business units in marketing communications efforts, including social media and KOL management, integrated campaign development and execution.

• Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.

• Strong interpersonal skills, with the ability to work effectively across all levels of the organization.

• A proactive, solution-oriented mindset with the ability to take initiative and drive results.