Assistant Manager / Manager, Marketing

Job Purpose

• Play a pivotal role in the marketing of AHL festivals / events
• Assist in building the festivals / events strategy aligned with AHL’s objectives to ensure success and excellence in event marketing execution
• Develop a strategic framework for social media management that meets AHL’s brand and business goals, social insights, and content excellence

Duties and Responsibilities

Digital Marketing

• Identify and develop event marketing campaigns for festivals/ events which encompass mainly digital paid media, above and below the line advertising, social media, email marketing, festival branding etc.
• Responsible in managing the creation of marketing collaterals and materials.
• Develop content framework and promotional calendar including pre, during and post festivals/ events ensuring consistency of message across all platforms.
• Support and take charge of several social media accounts, curating the best-in-class content for fan growth and retention. Cultivate and nurture the fan base to grow a strong community, in turn maximizing brand experience and engagement.
• Conceptualise and craft social content that people love and connect with – sparking conversations, shares, likes and followers.
• Experiment with new and existing content formats across stills, gifs, videos, contests, pools, livestreams etc.
• Responsible for pre and post festivals/ events reports for each programme outlining feedback for general reporting, evaluation and review, establishing measurable tracking methods, identification and implementation of best practices in all aspects of festivals/ events planning process, execution and review.
• Gather and analyse market intelligence, including market trend and consumer behavior.
• Work closely with Communications and Programming departments to achieve business goals.

Planning & Budgeting

• Responsible in assembling of financial forecast and budget creation for the festivals/ events marketing.
• Maintain close relationship with Finance team to coordinate the management of marketing budget for festivals/ events including tracking of expenses, purchase orders, etc

Others

Any other duties and responsibilities as and when assigned by AHL Management.

Qualifications

Education

• Degree in Marketing, Communications, New Media, or a relevant field.

Experience

• Minimum 5 years of digital marketing, social media, community engagement and/or event marketing experience [with at least 3 years in a management capacity]

Skills

• Experienced in creating and crafting content both visually and in written form, independently and through collaboration with inter-departmental and external partners at all levels.
• Expertise in community engagement, social customer care, and building online reputations.
• Preferred expertise in video production and editing.
• Deep understanding and hands-on experience with tools in social analytics, listening, publishing, graphic design, and video editing.
• Proficient in social media platforms such as Facebook, Instagram, Twitter and YouTube.
• Strong people management skills.
• Detail-oriented, highly organized, and able to manage multiple tasks and projects simultaneously.
• Strong written and verbal communication skills.
• Technical knowledge of online event management tools.

Characteristics

• Ability to work in a fast-paced, high-energy work environment.
• Ability to interface with and manage vendors.

Working Conditions

• Required to work on weekends or after office hours during event build-up and preparation.