Assistant Manager / Manager - Marketing

Job Purpose

• Play a pivotal role in the marketing of AHL festivals/events.
• Assist in building the festivals/events strategy aligned with AHL’s objectives to ensure success and excellence in event marketing execution.
• Develop a strategic framework for social media management that meets AHL’s brand and business goals, social insights, and content excellence.

Duties and Responsibilities

Digital Marketing

• Identify and develop event marketing campaigns for festivals/events which encompass mainly digital paid media, above and below the line advertising, social media, email marketing, festival branding, etc.
• Responsible for managing the creation of marketing collaterals and materials.
• Develop content framework and promotional calendar including pre, during, and post festivals/events ensuring consistency of message across all platforms.
• Support and take charge of several social media accounts, curating best-in-class content for fan growth and retention. Cultivate and nurture the fan base to grow a strong community, maximizing brand experience and engagement.
• Conceptualise and craft social content that people love and connect with – sparking conversations, shares, likes, and followers.
• Experiment with new and existing content formats across stills, gifs, videos, contests, polls, livestreams, etc.
• Responsible for pre and post festivals/events reports for each programme outlining feedback for general reporting, evaluation, and review, establishing measurable tracking methods, identification, and implementation of best practices in all aspects of festivals/events planning process, execution, and review.
• Gather and analyse market intelligence, including market trends and consumer behavior.
• Work closely with Communications and Programming departments to achieve business goals.

Planning & Budgeting

• Responsible for assembling financial forecasts and budget creation for the festivals/events marketing.
• Maintain close relationship with Finance team to coordinate the management of marketing budget for festivals/events including tracking of expenses, purchase orders, etc.

Others

Any other duties and responsibilities as assigned by AHL Management.

Qualifications

Education

• Degree in Marketing, Communications, New Media, or a relevant field.

Experience

• Minimum 5 years of digital marketing, social media, community engagement, and/or event marketing experience (with at least 3 years in a management capacity).

Skills

• Experienced in creating and crafting content both visually and in written form, independently and through collaboration with inter-departmental and external partners at all levels.
• Expertise in community engagement, social customer care, and building online reputations.
• Preferred expertise in video production and editing.
• Deep understanding and hands-on experience with tools in social analytics, listening, publishing, graphic design, and video editing.
• Proficient in social media platforms such as Facebook, Instagram, Twitter, and YouTube.
• Strong people management skills.
• Detail-oriented, highly organized, and able to manage multiple tasks and projects simultaneously.
• Strong written and verbal communication skills.
• Technical knowledge of online event management tools.

Characteristics

• Ability to work in a fast-paced, high-energy work environment.
• Ability to interface with and manage vendors.

Working Conditions

• Required to work on weekends or after office hours during event build-up and preparation.