Assistant Manager/ Manager, Group Marketing Communications

Straits Retail Property Management Services currently manages the following shopping malls in its portfolio: Paragon, The Clementi Mall and The Woodleigh Mall. The Group Marketing Communications team is comprised of 3 teams: 2 mall loyalty programme teams and the Partnerships, International Marketing and Social Media Marketing team. All of whom work closely with the individual shopping mall marketing team counterparts and other stakeholders, to jointly achieve business and marketing objectives.

We are looking for an Assistant Manager / Manager to work on the Partnerships, International Marketing and Social Media Marketing portfolio. The candidate will work directly and extensively with both internal and external stakeholders, to drive partnerships, international marketing and social media initiatives, and ultimately acquire loyalty programme members and encourage shopper footfall and spend and be able to think and respond on the fly in accordance with market shifts.

Responsibilities

• To develop a pipeline of partnership opportunities and corresponding frameworks and collaboration formats across a variety of prospective industries, including but not limited to: banks/financial institutions, hospitality, lifestyle, payment gateways
• To be well-versed with key target tourist markets and proactively conceptualize corresponding collaborative campaigns to drive the international marketing strategy
• To translate annual social/partner/international marketing strategies and plans into content schemes, themed initiatives and actionable campaigns to encourage footfall and spend
• To monitor and track all malls’ social media content performance and initiatives against set KPIs
• To guide and support all malls’ marketing teams for social media, acquisition campaigns and performance reporting

Job Qualifications

• At least 5 years of work experience in business development, partnerships or equivalent, with a degree in Marketing or similar
• A track record of effective identification, securing and management of a network of partners
• Possesses detailed knowledge and experience in current and dominant social media platforms – both locally-dominant and overseas
• Prior relevant experience in execution of luxury marketing initiatives will be advantageous
• Articulate with strong interpersonal and communication skills to liaise with internal/external stakeholders across different levels
• Proactive in follow up. Able to work independently and under pressure in a fast-paced environment.
• Meticulous and detail-oriented