Assistant Manager, Digital Marketing

Job Responsibilities

• The Assistant Manager for Digital Marketing will lead and mentor the Social Media team of 2, develop and identify growth opportunities.
• Project manager and content guardian of MFLG’s website to ensure accurate and updated information.
• Manage and work closely with the Digital Agency to grow MFLG’s social media presence with strong content strategies.
• Oversee development of brand website. To work closely with various stakeholders (e.g. system vendors, IT department, business units etc.) to ensure smooth operations.
• Implement digital marketing strategies to optimize performance and ultimately increase online sales and web presence.
• Social media management through content marketing and engagement waves to increase fan base and engagement rate on Facebook & Instagram accounts.
• Develop SEM always-on campaigns to drive more conversion to online sales.
• Tracking of ROI and lead generation to improve SEO traffic to MFLG website and online store.
• Develop an email marketing content calendar with promotional updates and disseminate across to online/web subscribers.
• Manage, strategize and review plans for MFLG online store.
• Measure the effectiveness and impact of current digital marketing initiatives with tracking and analysis for further optimization.
• Review of digital performance to continuously enhance MFLG’s brand visibility and fan-engagement.

Job Requirements

• Bachelor of Business, Marketing or Communications.
• At least 5 to 7 years of Digital Marketing experience, and 2 to 3 years of experience in leading a small team.
• Creative and detail-oriented, with strong copywriting skills and an eye for design and content.
• Excellent project management skills, with an ability to consistently deliver quality outcomes on time and within budget.
• Proficient in online analytical tools, with a strong ability to use data and metrics for decision-making and optimization.
• Passionate about digital marketing, staying current with the latest trends and best practices.
• Strong stakeholder management, leadership, and time management skills, with a focus on delivering results.