Assistant Manager, Customer Relationship Mgmt

Assistant Manager, CRM & Loyalty Marketing

About Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Purpose of Role

The CRM Assistant Manager will be responsible for developing and implementing regional (SAPAC) customer-centric and omni-channel CRM and loyalty marketing engagements that drives customer engagement, loyalty, and retention strategies across the SAPAC region. This role will involve managing CRM campaigns, analyzing customer data, and implementing innovative strategies to enhance customer experiences.

Your Impact

Loyalty Program Management

• Support the management of the UA Rewards loyalty program.
• Analyze member behavior to identify opportunities for engagement and retention.
• Develop and implement activations to drive customer loyalty and advocacy.

CRM Campaign Management

• Assist in the development and execution of CRM campaigns across various channels (email, SMS, push notifications, etc.)
• Manage campaign calendars, ensuring timely execution and optimization.
• Monitor campaign performance and analyze key metrics to identify areas for improvement.

CRM System Management

• Manage and maintain the CRM system, ensuring data accuracy and integrity.
• Optimize CRM processes to improve efficiency and effectiveness.
• Collaborate with IT teams to troubleshoot any system issues.

Customer Data Analysis

• Analyze customer data to identify trends, preferences, and segmentation opportunities.
• Utilize CRM tools to track customer interactions and behavior.
• Develop customer insights to inform marketing strategies and personalize customer experiences.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 3 years of experience in CRM or integrated marketing in direct-to-consumer business (including sport, apparel, retail, or consumer goods).
• Proficiency in CRM tools and analytics software (e.g., Salesforce, Adobe Analytics).
• Excellent data analysis and problem-solving skills.
• Strong verbal and written communication abilities.
• Ability to collaborate effectively with diverse teams.
• Comfortable in thinking and operating with a customer-centric focus.
• Ability to digest data and translate it into clear, meaningful, and actionable insights.
• Experience with email marketing and marketing automation tools (Salesforce Marketing Cloud preferred).
• A sincere and contagious passion for sports and building Under Armour.

Relocation

• No relocation provided.

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.