Assistant Digital Marketing Manager

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Designation

Assistant Digital Marketing Manager (6 Months)

Responsibilities

We are looking for a dynamic professional to be responsible for Social Analytics & Customer Lifecycle Management for Mediacorp Consumer Brands. The digital marketer tracks, monitors and analyses the performance of Mediacorp's social accounts with the goal of growing consumption and engagement with our brands, and to optimize direct marketing communications with different audience segments via Customer Lifecycle Management.

The role will synthesize data and information, and collaborate with marketing, product and internal stakeholders to help strategize initiatives and share insights to ensure performance deliverables are met. The successful candidate will be expected to think and act both strategically and tactically. You must be a self-starter and problem solver, comfortable in a fast-paced and ever-changing environment, and be able to think big while paying careful attention to details.

Social Performance & Analytics

• Employ tools to monitor, track performance and report on Mediacorp social accounts
• Analyse and share insights on what performs well for each Mediacorp brand
• Benchmark performance against competitors and share ideation opportunities
• Collaborate closely with Marketing to grow the communities and increase stickiness
• Identify and amplify best performing content by setting up campaigns for boosting to the respective target audiences

Customer Lifecycle Management

• Utilizing data and insights, recommend opportunities at strategic and tactical levels for better audience targeting, remarketing inactive or churned users, conversion funnel building, lead nurturing etc.
• Plan, strategize and execute campaigns to reach out to different audience segments via EDM, push notifications or in-app messages

Qualifications

• 1 to 2 years' experience in digital & social marketing
• Diploma / Degree in Mass Communication / Business Administration / Marketing / Analytics or any related discipline is a plus
• Proven successful digital/social project/campaign track records e.g. in growing social accounts
• Proficient in Social Marketing / Performance & Analytics and familiar with Meta Business Suite, TikTok Business Suite/Studio etc.
• Proficient in Digital Advertising & familiar with analytics tools or platforms such as Meta Ads Manager, TikTok Ads Manager
• Familiar with customer engagement platforms e.g. Braze, Urban Airship etc.
• A broad and deep knowledge of digital content and social media trends
• Demonstrates organizational, negotiation and communication skills. Worked with marketing and cross-functional teams to deliver business results
• Strong verbal and communications skills
• A self-starter capable of handling numerous tasks under pressure. Strongly oriented to action and decision making.
• Demonstrates openness to new ideas, and creative/innovative solutions.
• A team player capable of working effectively with others and also able to work independently