Assistant Brand Manager Marketing

Job Responsibilities:

• Develop and execute branding and marketing plans to enhance brand positioning and achieve business objectives.
• Collaborate closely with Operations, R&D, Training, and other relevant departments to drive campaign efforts effectively.
• Establish strategic brand partnerships to expand brand reach and enhance consumer engagement.
• Manage and direct agencies in developing and implementing digital and Public Relation strategies.
• Ensure consistent brand messaging and creative communications across various markets.
• Collaborate with local marketing teams to translate brand strategy into actionable marketing campaigns, aiming to increase market share, enhance brand equity, and improve customer experience.
• Responsible for managing the annual marketing budget and monitoring campaign performance to ensure Marketing ROI targets are met.

Job Requirements:

• Bachelor's degree with a minimum of 5 years' experience in branding and marketing, preferably in related sectors such as Retail, F&B, or FMCG.
• Strong communication and presentation skills.
• Analytical mindset with a keen understanding of consumer profiles and market trends.
• Well-organised with excellent timeline management skills.