Assistant Brand Manager (Events Management)

Event Planning & Management

• Assist in planning and coordinating brand events, including in-store promotions, VIP events, product launches, and partnerships with other luxury brands.
• Collaborate with the marketing team to develop event concepts that resonate with target audiences and reinforce brand positioning.
• Manage event logistics such as venue selection, budgeting, vendor coordination, and scheduling, ensuring all events are executed flawlessly and on-brand.
• Work with cross-functional teams to create and distribute event materials, including invitations, social media content, and in-store displays.

Brand Representation & Client Engagement

• Serve as a brand ambassador at events, interacting with VIP clients, influencers, and press to promote the brand's image and values.
• Develop relationships with high-profile clients and industry contacts, enhancing brand visibility and loyalty.
• Gather and analyze client feedback during events to gain insights for future initiatives and improvements.

Market & Trend Analysis

• Conduct market research on competitors’ visual merchandising strategies and event activations, identifying opportunities for differentiation.
• Monitor industry trends in luxury fashion, retail design, and experiential marketing to keep brand strategies fresh and innovative.
• Collaborate with design and marketing teams to incorporate current trends into visual displays and event concepts that resonate with luxury clientele.

Budgeting & Reporting

• Assist in budgeting for event projects, tracking expenditures and ensuring projects remain within budget.
• Prepare regular reports on client feedback and event ROI to inform future strategy.
• Provide data-driven insights and recommendations to senior management on enhancing visual impact and event engagement.

Cross-functional Collaboration

• Work closely with marketing, sales, and retail teams to align events with broader brand goals and seasonal promotions.
• Collaborate with external vendors, such as design agencies, event planners, and print suppliers, to ensure high-quality and timely execution of projects.
• Support the e-commerce team in maintaining brand consistency by coordinating visual content and online merchandising with in-store displays.

Requirements

• Bachelor’s degree in Business, Marketing, Fashion Management, or a related field.
• Min 5 years of experience in brand management or events management, ideally within the luxury retail industry.
• Strong knowledge of luxury market dynamics and trends.
• Creative flair with a strong eye for design, color, and layout.
• Excellent project management skills, with the ability to manage multiple tasks and meet tight deadlines.
• Proficiency in visual merchandising software and Microsoft Office.
• Strong communication and interpersonal skills to work effectively with clients, team members, and external partners.
• Proactive and adaptable, able to thrive in a fast-paced environment.
• Excellent organizational skills and the ability to manage projects from concept to completion with minimal supervision.