Assistant Brand Ambassador (Luxury Retail, Perm)

Location: Central

Working Hours:Mon to Fri, office hours

Salary:Up to $7,000 per month

Job Description:

Visual Merchandising Strategy & Execution

• Develop and execute visual merchandising plans that align with the brand’s image and seasonal themes, enhancing product appeal and customer engagement.
• Coordinate with design teams to create innovative window displays, in-store layouts, and product arrangements that embody the brand’s luxury aesthetics.
• Ensure all retail locations consistently implement visual merchandising guidelines, conducting regular store visits and providing feedback to ensure high standards are maintained.
• Oversee installation of displays, including seasonal campaigns, product launches, and special promotions, working with local vendors as needed.

Event Planning & Management

• Assist in planning and coordinating brand events, including in-store promotions, VIP events, product launches, and partnerships with other luxury brands.
• Collaborate with the marketing team to develop event concepts that resonate with target audiences and reinforce brand positioning.
• Manage event logistics such as venue selection, budgeting, vendor coordination, and scheduling, ensuring all events are executed flawlessly and on-brand.
• Work with cross-functional teams to create and distribute event materials, including invitations, social media content, and in-store displays.

Brand Representation & Client Engagement

• Serve as a brand ambassador at events, interacting with VIP clients, influencers, and press to promote the brand's image and values.
• Develop relationships with high-profile clients and industry contacts, enhancing brand visibility and loyalty.
• Gather and analyze client feedback during events to gain insights for future initiatives and improvements.

Market & Trend Analysis

• Conduct market research on competitors’ visual merchandising strategies and event activations, identifying opportunities for differentiation.
• Monitor industry trends in luxury fashion, retail design, and experiential marketing to keep brand strategies fresh and innovative.
• Collaborate with design and marketing teams to incorporate current trends into visual displays and event concepts that resonate with luxury clientele.

Budgeting & Reporting

• Assist in budgeting for visual merchandising and event projects, tracking expenditures and ensuring projects remain within budget.
• Prepare regular reports on visual merchandising performance, client feedback, and event ROI to inform future strategy.
• Provide data-driven insights and recommendations to senior management on enhancing visual impact and event engagement.

Cross-functional Collaboration

• Work closely with marketing, sales, and retail teams to align visual merchandising and events with broader brand goals and seasonal promotions.
• Collaborate with external vendors, such as design agencies, event planners, and print suppliers, to ensure high-quality and timely execution of projects.
• Support the e-commerce team in maintaining brand consistency by coordinating visual content and online merchandising with in-store displays.

Requirements:

• Bachelor’s degree in Marketing, Visual Merchandising, Fashion Management, or a related field.
• Min 5 years of experience in brand management, visual merchandising, or events management, ideally within the luxury retail industry.
• Strong knowledge of luxury market dynamics and trends in visual merchandising and experiential marketing.
• Creative flair with a strong eye for design, color, and layout.
• Singaporeans only.