APAC Product Marketing Strategy and Operations

Team Introduction: TikTok's Product Solutions & Operations (PSO) team aims to drive ad product growth by leading local product strategy and go-to-market plans, as well as reflecting key market insights and product feedback to global product teams to improve TikTok's suite of ad products. A truly collaborative team, PSO works closely with Marketing Science, Solutions Engineering, Global Business Marketing, and many more teams. Our team is agile and curious, and the place to be for problem-solvers and strategic thinkers who are not afraid to get their hands dirty.

Key Responsibilities:

• Deep collaboration with PM and PMM teams focused on Performance Brand products
• Translating the global product vision, strategy, and plans to regional and market level in partnership with market PMM teams
• Run the Global Market Wide PMM Processes for advertising products including quarterly reviews, growth plans, updates
• End-to-end leadership and execution, when needed, for Product Strategy related projects
• Oversee the development and execution of global programs, initiatives, and sales enablement activities to increase adoption of key products and solutions
• Analyze, evaluate, and synthesize market opportunities, in-market feedback, and customer problems to influence product strategy and roadmaps

Minimum Qualifications:

• 5 years of experience in product marketing, product strategy, product management, digital advertising, or relevant experience with a strong focus on performance/direct response marketing and app marketing
• Strong leadership skills, whether with a direct team or indirectly with cross-functional teams
• Ability to motivate a team and drive outcomes, unblocking issues where needed
• Track record of influencing cross-functional teams
• Ability to set priorities, problem-solve, and multi-task
• Flexible team player who thrives in a fast-paced, often ambiguous environment
• A commercial and data-driven mindset, with the ability to use data in storytelling
• Excellent communication and interpersonal skills
• Master's degree or above

Preferred Qualifications:

• Possess a strong knowledge of trends in Digital Marketing & Media in Product management / Consulting experience
• Ability and desire to solve complex problems with data and quantitative analytical skills
• Experience leading a team and as a people manager