APAC Product Marketing Manager

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CBRE

Singapore

SGD 20,000 - 60,000

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Job description

About this role

The APAC Product Marketing Manager, based in Singapore, will collaborate with the Occupier Marketing Lead to develop and execute the go-to-market strategy for the Advisory & Transactions (A&T) business, supporting product marketing, branding, campaigns, and events while leveraging the APAC marketing team and partnering with pillar leads in various marketing areas.

Key responsibilities:

Develop and maintain a deep understanding of the A&T product offering, audience segments, market dynamics and competitive landscape
Provide operational support for the Occupier Marketing Lead, which includes tracking and reporting on campaign progress and performance
Assist with the design and execution of campaigns across service lines and sectors
On an ad-hoc basis, support the business platform on client proposals and presentations, leveraging wider resources to improve quality and creativity
Work with the wider APAC Product Marketing team to leverage best practices and implement projects for the A&T Occupier business
Partner with the APAC Centre of Excellence pillar leads across social, digital, creative design, internal comms, media & public relations, content activation as well as events, to develop multi-channel marketing campaigns
Work with the Occupier Marketing Lead to support the APAC Research team on the execution of flagship reports in collaboration with wider APAC COEs

Requirements:

Bachelor’s Degree and at least 3 years of professional work experience, prior commercial real estate experience desirable
B2B marketing and communications experience within an MNC or large corporation preferable
Working knowledge of all areas of the marketing mix – digital, social, branding and events
High level of proficiency in Microsoft Office Suite
Knowledge of Adobe Creative Suite – InDesign and Photoshop skills highly desirable
Flexibility with working hours to engage with teams across multiple regions and time zones