Position Overview:
We’re looking for a socially savvy, story-driven Account Director – IMC to lead a portfolio of clients and drive the development of social-led integrated campaigns.
This role is for someone who believes in great digital and social storytelling that balances creativity and effective distribution – storytelling that inspires action, shifts perceptions, and makes an impact.
Whether it’s launching a product, amplifying a community initiative, or engaging target audiences in meaningful ways, you’ll guide brands through the ever-evolving social and digital landscape with meaningful campaigns. You’ll also build trusted client relationships, and help grow both the business and the people around you.
Key Responsibilities:
Client Leadership & Strategy:
- Serve as the lead contact for a diverse portfolio of mission-driven and lifestyle clients.
- Build long-term, trusting relationships through proactive communication and smart counsel.
- Understand each client’s sector – from lifestyle to social impact – and translate that into campaigns that resonate.
- Translate business and brand challenges into social-first, integrated marketing solutions with the IMC team.
Integrated Campaign Leadership:
- Work with the Creative, Strategy and Content teams to drive the development of integrated campaigns, with a strong focus on social-led storytelling and digital content.
- Bridge strategy and execution – from briefing to go-live – ensuring ideas are as impactful for clients as they are in reports.
- Monitor cultural and digital trends to bring fresh thinking into every campaign.
- Focus on meaningful engagement—whether it's through storytelling, advocacy, or participation.
Team Development & Culture:
- Lead and mentor junior team members, creating an environment where everyone has ownership and opportunity.
- Play an active role in shaping team culture.
Growth & New Business:
- Spot and develop opportunities to expand existing client relationships.
- Work with the Creative Lead to drive new business efforts from ideation through pitch, bringing creative, strategic, and social thinking to the table.
- Support broader agency growth through thought leadership and cross-team collaboration.
Operational & Financial Stewardship:
- Manage scopes, budgets, timelines, and deliverables with excellence and accountability.
- Monitor campaign performance, resource allocation, and profitability across accounts.
- Ensure tools, processes, and workflows support great work and smart delivery.
What You Bring:
- 8–12 years of agency experience, with a deep focus on social-led integrated marketing.
- A track record of managing multi-platform campaigns that blend storytelling with distribution.
- Solid understanding of platform strategy and how to make ideas spread.
- Strategic depth and creative empathy—you get both the brand side and the audience side.
- Confidence with numbers—scopes, budgets, KPIs, and campaign performance.
- Bachelor’s degree in Marketing, Communications, or a related field.