Social Media Specialist (Saudi)

We are seeking a Remote Social Media Specialist with a strong understanding of Saudi culture, digital trends, and audience preferences. This role involves creating engaging content, managing social media accounts, and driving online engagement while ensuring alignment with local values and trends. The ideal candidate should be creative, strategic, and data-driven, with a passion for digital storytelling and audience engagement.

Key Responsibilities

1. Content Creation & Management
   1. Develop and execute social media strategies tailored to the Saudi audience.
   2. Create, curate, and schedule engaging Arabic and bilingual content (posts, videos, reels, infographics, stories, etc.).
   3. Ensure all content aligns with Saudi culture, values, and current trends.
   4. Collaborate with designers, videographers, and influencers to produce high-quality content.
2. Community Management & Engagement
   1. Monitor, respond to, and engage with followers in a culturally appropriate and brand-aligned manner.
   2. Build relationships with influencers, partners, and brand advocates within Saudi Arabia.
   3. Manage customer inquiries and feedback through social media channels.
3. Social Media Strategy & Growth
   1. Analyze audience insights, engagement metrics, and trends to optimize content and posting schedules.
   2. Implement strategies to increase brand awareness, engagement, and follower growth.
   3. Keep up with industry trends and competitor activities to stay ahead in the market.
4. Advertising & Analytics
   1. Plan and execute paid social media campaigns (Facebook Ads, Instagram Ads, TikTok Ads, Twitter Ads, etc.).
   2. Track, measure, and report performance metrics (engagement, reach, conversions) using analytics tools.
   3. Adjust strategies based on data insights and audience behavior.

Requirements

1. Proven experience as a Social Media Specialist or similar role.
2. Deep understanding of Saudi culture, social trends, and audience behavior.
3. Strong skills in content creation, copywriting, and visual storytelling.
4. Experience with social media management tools (Hootsuite, Buffer, Later, etc.).
5. Knowledge of paid advertising platforms and basic performance tracking.
6. Excellent Arabic and English communication skills.
7. Ability to work independently and meet deadlines in a remote work environment.

Preferred Qualifications

1. Experience working with brands in Saudi Arabia or the GCC region.
2. Familiarity with SEO and content marketing strategies.
3. Basic graphic design or video editing skills (Canva, Adobe Suite, CapCut, etc.).

Benefits

1. Remote work flexibility with a dynamic and creative team.
2. Opportunity to work on exciting projects targeting the Saudi market.
3. Career growth opportunities in digital marketing.
4. Competitive salary based on experience.