Social Media Specialist

We are looking for a talented and creative Social Media Specialist to manage and grow our online presence across various platforms. The ideal candidate will have a passion for content creation, social media trends, and digital marketing strategies.

Responsibilities:

1. Develop and implement a results-driven social media strategy.
2. Create engaging content (posts, videos, reels, stories) tailored to each platform (Instagram, Facebook, LinkedIn, TikTok, Twitter, etc.).
3. Manage social media accounts, ensuring brand consistency and audience engagement.
4. Monitor analytics and performance metrics, providing regular reports with insights and recommendations.
5. Respond to comments, messages, and engage with followers to build a strong online community.
6. Run paid advertising campaigns to maximize reach and conversions.
7. Stay updated with the latest social media trends, algorithm changes, and best practices.
8. Collaborate with graphic designers, video editors, and marketing teams to enhance content.

Requirements:

1. Proven experience as a Social Media Specialist, Digital Marketer, or similar role.
2. Strong knowledge of major social media platforms, trends, and content strategies.
3. Excellent writing, communication, and creativity skills.
4. Experience with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
5. Ability to analyze data and make data-driven decisions.
6. Graphic design and video editing skills (Canva, Adobe Photoshop, Premiere Pro) are a plus.
7. Familiarity with paid advertising on Facebook, Instagram, and TikTok.
8. A portfolio or examples of past social media work is preferred.