Senior Marketing Manager

Senior Marketing Manager

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue. To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba. Be part of something BIG! Building on the success of record-breaking tech event, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic brands to the Kingdom of Saudi Arabia, including, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event. Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

This is an exciting opportunity for a Senior Marketing Manager with a strong focus on ticketing and event marketing. If you're passionate about creating impactful campaigns that drive ticket sales and event attendance, this role offers a chance to make a real difference at one of the most innovative event organizations in the world.

Responsibilities:

1. Marketing Strategy & Ticketing Campaigns: Lead the design, planning, implementation, and optimization of marketing campaigns aimed at driving ticket sales, event engagement, and overall revenue growth. Develop and manage ticketing campaigns to maximize event attendance.
2. Drive KPIs: Achieve performance targets for ticket sales, traffic, lead generation, and conversions by continuously monitoring and optimizing campaign performance.
3. Data-Driven Decisions: Utilize Adobe Analytics, Google Analytics, and ticketing platforms to track ticket sales trends and audience behavior.
4. Campaign Optimization & Performance Analytics: Use advanced analytics to spot opportunities for optimization and address any issues across digital channels and ticketing platforms.
5. Leadership & Team Management: Manage and mentor a team of digital marketers, providing direction and guidance on executing ticketing campaigns.
6. Campaign Planning & Execution: Plan marketing campaigns to meet key objectives, oversee the end-to-end execution of digital ticketing campaigns.
7. Reporting & Insight Generation: Produce timely reports on campaign performance, focusing on ticket sales and engagement.

Qualifications

Experience: Minimum of 5 years of experience in digital marketing, with a focus on event ticketing campaigns. Familiarity with ticket sales optimization techniques and best practices. Proven ability to manage and optimize digital ticketing campaigns using analytics tools.

Desired Experience:

Background in events marketing with a focus on driving ticket sales for large-scale events or conferences.

Additional Information

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We celebrate difference and welcome applicants from all backgrounds and circumstances. We are proud to provide a disability-friendly environment.

Core Benefits: Medical Insurance for individual