Senior Marketing Executive

Senior Marketing Executive

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue. To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba. Be part of something BIG! Building on the success of record-breaking tech events, Tahaluf is making a huge impact on the global events sector. Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

We are launching award-winning brands and scaling faster than any event organiser in history. We are seeking a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign for our events in Saudi. The individual will be digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be ready to take the first step towards management in either managing or mentoring more junior members of the team.

Key Responsibilities:

PLANNING & CAMPAIGN MANAGEMENT:
Work with show teams to plan product marketing campaigns to meet strategic objectives. Build operational implementation plans and ensure adherence to deadlines. Identify target media, associations, industry partners and social media influencers. Develop marketing budgets in line with plans and maintain budget trackers. Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's. Identify paid media requirements and negotiate media buys. Recommend website strategy to maximize relevant traffic and conversion.
ANALYSIS & INSIGHT:
Monitor campaign performance, produce relevant and timely reports, and recommend changes to campaign execution based on data insights. Share relevant insights with sales and event teams to drive revenues. Work with data & insights specialists to capture relevant data. Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.
MARKETING EXECUTION:
Identify target universe and key segments. Develop personas, value propositions, and messaging for each segment. Send timely, relevant communications through a full mix of channels. Monitor and adjust digital marketing activity based on performance metrics. Manage PR agency with input from event manager/event director. Maintain active social media channels and coordinate the design and production of all marketing collateral.
TEAM MANAGEMENT:
Work with one or more marketing executives to execute campaigns. Provide guidance, feedback, and inspiration to line reports. Ensure adoption and optimization of marketing technology solutions.

Qualifications

Background Knowledge, Skills & Experience:

2-3 years as a Marketing Executive or 1 year as a senior marketing executive. Thorough understanding & experience of digital and direct marketing. Strong copywriting skills. Excellent verbal and written communication skills. Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel.

Desirable

Experience of using marketing automation technology. Experience of managing social media through scheduling platforms. Experience of marketing analytics and reporting platforms. Formal business/marketing higher education qualification. Events marketing experience is preferred.

Additional Information

Please note that this role is reserved for Saudi Nationals only

Core Benefits:

Medical Insurance for individual and family. Annual leave – 25 days. Wellbeing Benefits. Remote working on Sundays. Working anywhere – 1 month every year, or for senior managers and above, 2 months every year.