Senior Manager - Digital Products

1
Riyadh Air, headquartered in the Saudi Capital, is the new national airline that is shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub, a new, digitally native airline, connecting the kingdom to more than 100 destinations.

JOB PURPOSE:
To plan, activate, optimize, and maintain a suite of digital products and its capabilities in line with RX's digital marketing and campaign strategy, delivering against RX's strategy and business objectives.

KEY ACCOUNTABILITIES:
Reporting to the Digital Marketing Director, the Senior Manager Digital Products will have the following responsibilities:

1. Product Suite:
   Lead the strategy, ongoing maintenance, and optimization of B2B and B2C facing digital properties related to Digital Marketing initiatives, such as RX.com, brand hub, mobile app, and ensure alignment with digital marketing strategy and objectives.
   Work with the department as well as cross-functional stakeholders to ensure business requirements are captured adequately and solutions and experiences are delivered to support the RX campaign calendar, PR, Comms & Event calendar, Loyalty, and commercial strategies.
   Work with internal and external partners to deliver features and functionality based on cross-platform business requirements.
   Collaborate with product owners and implementation partners in defining and executing the digital product strategy.
   Drive the end-to-end product development lifecycle focusing on Digital Marketing initiatives, drive development of features, functionality, content, and experiences ensuring alignment with market needs and business goals.
2. MarTech & AdTech stack:
   Ownership, management, and optimization of the owned MarTech and third-party AdTech stack in line with the digital marketing strategy.
   Translation of business requirements into functional briefs for internal/external development teams and agencies.
   Implement rigorous testing processes to ensure the quality and reliability of digital products.
   Address and resolve any issues or bugs that may arise during the development process.
3. Performance Analytics:
   Establish and monitor key performance indicators (KPIs) for platforms and channels related to Digital Marketing initiatives.
   Analyze data and continuously monitor successful delivery against KPIs.
   Work with the in-house BI team, digital department, and the delivery partners to uncover insights and develop actionable recommendations for optimization.
   Regularly analyze and report on the onsite performance of paid campaign traffic, using data to optimize strategies and improve results and experience.
   Stay informed about industry best practices and emerging trends in social media and content marketing.

PROFESSIONAL EXPERIENCE:
At least 8+ years of experience in product management or a similar role; experience in aviation/travel & tourism is preferred.

ACADEMIC QUALIFICATIONS:
Minimum of bachelor’s degree or equivalent.

SKILLS:

1. AdTech/MarTech:
   Adobe Experience Cloud: thorough understanding of its associated products.
   Google Marketing Platform: experience with GMP and its product suite.
   MS CRM.
2. Team Management:
   Ability to lead, mentor, and inspire cross-functional teams comprising product managers, designers, developers.
3. Communication:
   Strong communication skills to convey vision, strategy, and expectations clearly to team members and stakeholders.
4. Strategic Thinking:
   Capability to develop and communicate a long-term vision for digital products aligned with business goals.
5. Market Understanding:
   Deep understanding of market trends, customer needs, and competitive landscapes to inform strategic decisions.
6. Product Management Expertise:
   Proficient in overseeing the end-to-end product development lifecycle from ideation to launch and ongoing optimization.
   Skill in prioritizing features and functionalities based on business impact and user needs.
7. Technical Proficiency:
   Aware of emerging technologies that can be leveraged to enhance digital products.
8. Customer-Centric Focus:
   Commitment to delivering exceptional user experiences through intuitive design and user-friendly interfaces.
   Ability to gather and analyze customer feedback to drive continuous improvement in digital products.
9. Innovation:
   A creative mindset to drive innovation in digital product features, functionalities, and overall user experience.
   Willingness to embrace new ideas, technologies, and industry best practices.
10. Analytical Skills:
    Proficiency in data analysis to make informed decisions, set KPIs, and track the success of digital products.
    Ability to identify and solve complex problems related to product development and user experience.

Desired Candidate Profile

Education:
Any Graduation()
Gender:
Any
Nationality:
Any Nationality