Senior Copywriter

We help grow many of the world's most iconic brands at Leo Burnett. We help grow even more of the world's most talented people. You'll find at Leo Burnett an agency built on ideas and dependent upon the people behind them. A culture that doesn't just respect creativity but cherishes it. And a community where the path you choose is your own, the places you can go limitless.

Today, Leo Burnett is one of the most awarded creative networks in the world. We believe creativity has the power to transform human behavior, and we use ours to help our clients' brands discover their "human purpose" and play meaningful, active roles in people's lives.

Job Description

We are in search of a Senior Arabic Copywriter (Saudi National) to take a leading role in ideation, creation, and direction of brand and campaign initiatives across all creative and marketing projects. This talent will be responsible for crafting compelling brand narratives, guiding junior copywriters, and collaborating with the creative and marketing teams to execute strategic and captivating campaigns. They will present creative ideas and written content persuasively and effectively to both internal teams and external stakeholders, showcasing a clear rationale behind each creative decision. Organizing and structuring work presentations to communicate ideas and information effectively and efficiently will be a key part of their role, demonstrating organized thinking. Working in close collaboration with the Creative Director, Associate Creative Directors, Art Directors, production and marketing teams, they will aim to fulfill brand and marketing objectives. A comprehensive understanding of clients' businesses, brands, and target audiences is essential, ensuring the content they create is relevant and impactful.

Responsibilities

• Partner with creative leaders to proactively seek out and contribute actionable and thought-provoking ideas.
• Juggle multiple projects, prioritize, and meet deadlines.
• Investigate industry best practices and new possibilities.
• Participate regularly in opportunity briefs, stretching creative abilities consistently.

Qualifications

• Writing texts (e.g. copy, product descriptions), proofreading, and content editing.

• Ensuring the consistency of prepared content.

• Work in partnership with an Art Director to develop creative concepts for marketing materials and campaigns.

• Have a keen understanding of all channels in the 1:1 marketing space.

• Understand the power of data intelligence to help achieve communication challenges.

• Make conceptual and strategic decisions across a wide variety of clients and industries.

• Experience in taking briefs, crafting succinct and effective copy, writing and formatting copy desks, and interpreting brand tone of voice and language.

• Develop and execute strategically sound creative for cross-channel initiatives.

• Persuasively present both internally and to clients with credibility, reasoning, and emotion.

• Actively listen to truly understand the ask, client feedback, and internal feedback.

• Ensure communications are produced to the highest standards of accuracy and quality control.

• Deliver fresh ideas and personality while working with existing brand voice and tone.

• Conceptualize and write everything from white paper ideas to scripts to in-store signage to social media and more.

• Research competitors and the industry to provide insight into trends and creative foresight.

• Partner with creatives to make the idea, copy, and design a cohesive story.