Senior Associate - Digital Content

At Six Flags & Aquarabia Qiddiya City, the Senior Associate – Digital Content is responsible for creating, curating, and managing digital content across various platforms to enhance brand visibility, engage target audiences, and drive marketing initiatives. This role requires a creative individual with strong writing skills, attention to detail, and an understanding of digital trends to ensure that content aligns with the overall marketing strategy and business objectives.

Responsibilities:

• Utilize SEO best practices to optimize content for visibility and engagement, improving search engine rankings and driving

traffic.

• Leverage CRM data to create personalized, targeted content for different guest segments and ensure relevance for diverse

audiences and enhance the guest experience.

• Work closely with product teams to define content requirements for new attractions, events, and promotions, ensuring digital

content reflects the latest offerings and updates.

• Coordinate content-related projects by collaborating with creative teams, developers, and other stakeholders to deliver high quality

content on schedule.

• Conduct regular reviews and audits of website and mobile app content to ensure accuracy, consistency, and adherence to

content governance best practices.

• Create and produce high-quality digital content, including blogs, social media updates, videos, infographics, and website copy,

ensuring consistency with the brand’s voice and marketing objectives.

• Manage content calendars and ensure timely publication across all relevant digital platforms, including the website, social media,

and email marketing.

• Collaborate with design, marketing, to ensure cohesive execution of digital content aligned with broader marketing strategies.
• Track content performance using analytics tools, identify key trends, and use insights to improve future content efforts and

achieve marketing goals.

• Stay up-to-date with industry trends, emerging platforms, and digital content innovations to keep the brand competitive and

relevant.

• Conduct regular content audits to ensure accuracy, relevance, and alignment with the latest marketing initiatives and business

objectives.

• Support the execution of digital marketing campaigns, ensuring that content meets the campaign’s objectives and resonates

with the target audience.

• Maintain a repository of digital content assets, ensuring they are properly archived and easily accessible for future use.
• Ensure that all digital content adheres to the company’s brand guidelines, as well as legal and regulatory standards, including

copyright and data privacy regulations.

• Work closely with external agencies and vendors to manage outsourced content creation, ensuring it aligns with the brand’s

standards and marketing objectives.

• Engage with audiences across digital platforms by responding to comments, messages, and inquiries to foster a strong

community presence.

• Create and maintain e-newsletters and other digital communication tools to engage both internal and external audience.

Requirements

Education:

Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field.

Experience:

3-6+ years of experience in content management for digital channels, preferably in theme parks or entertainment industry

Skills:

• A strong understanding of web and mobile development principles.
• Proficiency in content creation and editing, with excellent writing skills.
• Knowledge of SEO best practices and content optimization techniques.
• Proficiency in CMS platforms (preferably Adobe and STRAPI) and CRM systems.
• Ability to convey complex information clearly and effectively.
• Skilled in identifying problems and finding quick, effective solutions.
• Adaptable to change while maintaining strong performance.
• Time management skills ensure the timely completion of tasks with a focus on quality.

Language: Fluent in Arabic & English.