Senior Associate Brand Manager

Job Title: Market Research Analyst

Qualifications:

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Accountabilities:

Employee duties are not limited only to the below-mentioned Accountabilities; he/she may perform other duties as assigned.

Market Research and Analysis:
Collecting and analyzing relevant market data to form the business and marketing strategy.
Develops and tests simple hypotheses for market research studies.
Performs advanced qualitative and quantitative data analysis.
Translates and reports on market research findings.

Brand Equity Management:
Establishing and maintaining the equity of a brand.
Uses market data to identify the target segments to pursue.
Uses market analyses to identify the desired position of the brand.
Assists in the development of value propositions.
Quantifies brand equity based on information gathered through market research.
Monitors brand awareness/performance to identify possible changes in brand strategy.

Brand Communication Planning:
Effectively developing marketing messages to target audience.
Able to write communication briefs serving business objective and addressing consumer understanding.
Able to write a media brief and select appropriate touch points for a campaign.

Product Development:
Using market information to guide the design and development of products and promotions.
Participates to validate current product & promotions and identify new product/Promotions ideas.
Provides input to product development team on product specifications such as design, color and packaging consistent with market demands.
Reports consumer feedback to the product development team.
Interacts with different consumers to ensure product alignment with market needs.

Strategic Planning:
Establishing the marketing goals and objectives of the brand and identifying the strategy for achieving them.
Assists in the development of the marketing strategy.
Uses results from market research and analysis to inform the development of the marketing strategy.
Identifies the need for additional information to support marketing strategy development.

Trade Fundamental Management:
Ensure effective implementation of brand strategy in the different channels based on trade fundamentals (Dist., availability, visibility and featuring).
Monitor and link trade fundamentals to business performance and support channel leaders to achieve brand/channel objective.
Able to identify opportunities through data and market visits and work with sales team to address.
Understand key business drivers across different trade channels.

Financial Management:
Managing the pricing, revenue and profitability of a brand/category.
Recommends pricing moves based on pricing strategy.
Continuously monitors pricing position vs. strategy.
Manages a full budgeting cycle from planning to budget closure.

Business Performance Management:
Measuring and controlling the performance of the brand.
Collect data to measure the performance of the business and output of marketing activities.
Issues summaries of findings identifying opportunities in business performance.