School Head of Admissions

Creating Brighter Futures Every Day!

Britus International School, Al Olaya, Riyadh

Head of Admissions

Required: March 2025

SEP Schools are seeking a Head of Admissions for the academic year 2024-2025. Our group comprises successful American, British, and National curriculum schools across Saudi Arabia, Bahrain, and the United Arab Emirates. We now seek a leader to support the growth of our schools’ enrolment.

Candidates should:

1. Contribute to the achievement of student enrolment targets and be responsible for the processing of student applications and admissions.
2. Ensure competent administration and record-keeping of the admissions process, including entry assessments.
3. Provide strategic direction and leadership for all admissions activities.
4. Implement admissions strategies aligned with the school’s mission, vision, and values.
5. Support the transition of families from admissions to parents’ liaison and maintain clear communication with academic teams.
6. Create an outstanding experience for parents and students throughout every stage of the process from applying until they leave BISM.
7. Review all relevant policies, procedures, quality, and customer service standards and ensure their delivery to all prospective families.
8. Be an exceptional leader of people, coaching and developing your Admissions, marketing, and communication team members.
9. Oversee all aspects of admission and enrolment processes and procedures.
10. Develop, execute, and regularly monitor marketing, retention, and admissions plans.
11. Lead and drive strategies to generate inquiries through both online and offline campaigns.
12. Develop key processes and lead the team to guide parents and students through the admissions process, making the experience positive, straightforward, and engaging throughout.
13. Design and develop marketing strategies to meet enrolment targets and positively promote BISM.
14. Oversee all parent communication to ensure responsiveness (24-hour response times during the working week), quality (written and verbal language, structure, and attention to detail), and attitude (team warmth and enthusiasm).
15. Assign and review communication, marketing, and social media tasks/products for skilled team members.
16. Utilize FOH personnel to maximize productivity.
17. Liaise with Student Affairs for all MOE requirements and procedures.
18. Liaise with and oversee activities coordinator on large-scale events.
19. Ensure PRE is achieving the enrolment target and providing high-quality service to new and existing parents.
20. Assess risks regarding re-enrolment visibility.
21. Work with the entire school to accurately assess the school pulse and identify unique selling points or areas for improvement.
22. Meet with prospective parents to explain admission procedures, curriculum, fee structure, and regulations to ensure prospective parents enroll their children at the school.
23. Maintain an accurate record of all places available at the school and an up-to-date waiting list that details students who wish to be enrolled and have passed any necessary placement tests.
24. Prepare and undertake the annual roll-over of pupils, preparing files for new pupils and archiving leavers and records.
25. Prepare and send out all communications regarding admissions events, for both internal arrangements and communications with applicants.
26. Attend Trust meetings relating to Admissions.
27. Update school events on the website weekly or as required.
28. Set a good example in terms of punctuality and attendance.
29. Comply with policies and procedures relating to behavior management, safeguarding and child protection, equal opportunities, health and safety, confidentiality and data protection, reporting all concerns to the appropriate person.
30. Contribute to the overall ethos/vision of the school.
31. Be aware of day-to-day issues within the school and ensure effective communication between all relevant departments of the school and Trust.
32. Evaluate a wide variety of academic qualifications, make decisions, and issue offers on non-complex applications, in line with agreed policies.
33. Assist in training new members of the Admissions team to ensure they can complete their duties to a desired standard.
34. Oversee and lead the Front of House team.

Skills:

1. Strong leadership and management abilities.
2. Excellent verbal and written communication skills.
3. Knowledge of enrollment trends and best practices in education.
4. Ability to analyze data and make informed decisions.
5. Strong problem-solving skills and adaptability.
6. Experience in public speaking and presentations.
7. Understanding of marketing strategies for educational institutions.