Actively prospect and identify new sales opportunities for the heavy equipment rental business
Develop and maintain strong relationships with existing customers to drive repeat business and secure additional rental contracts
Understand the customer's equipment requirements, rental needs, and business objectives to provide tailored solutions
Prepare and present detailed rental proposals and quotations, negotiating terms and pricing as needed
Collaborate with the operations team to ensure timely delivery, set-up, and maintenance of rented equipment
Monitor customer rental activity, utilization, and satisfaction, and address any issues or concerns promptly
Assist in the development and implementation of sales strategies, marketing campaigns, and promotional initiatives
Maintain accurate records of all customer interactions, rental transactions, and pipeline activities in the customer relationship management (CRM) system
Participate in industry events, trade shows, and networking activities to expand the company's market reach and visibility
Provide feedback and insights to the management team on market trends, competitive landscape, and customer needs
Contribute to the development of annual sales forecasts, budgets, and performance targets
Mentor and train junior sales executives to develop their skills and knowledge
Qualifications
SKILLS & EXPERIENCE
Bachelor's degree in Sales, Marketing, Business Administration, or a related field
Driving licenses
Experience
Minimum 5 years of sales experience in the heavy equipment rental or a related industry
Proven track record of meeting or exceeding sales targets and achieving customer satisfaction
Familiarity with the heavy equipment rental market, equipment specifications, and industry trends
Soft Skills
Excellent communication and interpersonal skills to build strong customer relationships
Ability to think strategically and propose creative solutions to meet customer needs
Strong negotiation and problem-solving skills to handle complex sales situations
Adaptability and resilience to handle rejection and maintain a positive attitude
Teamwork and collaboration skills to work effectively with cross-functional teams
Technical Skills
Proficient in the use of customer relationship management (CRM) software and other sales tools
Understanding of equipment specifications, rental rates, and industry best practices
Familiarity with contract management, inventory management, and logistics processes
Ability to analyze sales data and generate insightful reports to support decision-making