Sales Executive - Groups & Corporate

Banyan Ttree Alula

Sales Executive - Groups & Corporate Job Description

Primary Responsibilities:

1. Client Acquisition:

   • Prospect and identify potential corporate clients, organizations, or large groups who may need the company’s products or services.

   • Use networking, cold-calling, and other lead-generation methods to generate business opportunities.

   • Attend industry events, conferences, or networking meetings to expand the client base.

2. Relationship Building:

   • Establish and maintain strong relationships with key decision-makers within corporate clients, including senior executives, HR managers, procurement officers, etc.

   • Act as the primary point of contact for corporate accounts, handling inquiries and addressing any concerns.

   • Regularly check in with clients to nurture long-term relationships and ensure client satisfaction.

3. Sales Presentations and Negotiations:

   • Prepare and deliver customized sales presentations to corporate clients and large groups, showcasing how the company’s products or services can meet their needs.

   • Negotiate pricing, terms, and conditions in a manner that benefits both the company and the client while adhering to company policies.

   • Close sales deals by aligning the company's offerings with the specific requirements of the client.

4. Market Research and Analysis:

   • Conduct thorough research on potential corporate clients to understand their business needs, pain points, and industry trends.

   • Monitor competitor activities and market trends to stay ahead of the curve and adjust sales strategies accordingly.

5. Contract and Proposal Management:

   • Prepare detailed proposals and contracts for corporate clients, ensuring all terms are clear and mutually agreed upon.

   • Ensure that all contracts are compliant with the company’s legal and financial standards.

6. Collaboration with Internal Teams:

   • Work closely with other departments, including marketing, customer service, and product development, to ensure that client needs are met.

   • Provide feedback from clients to internal teams to improve product offerings or services.

7. Sales Targets and Reporting:

   • Meet or exceed sales targets and quotas, reporting regularly on sales performance to managers.

   • Keep accurate records of sales activities, client meetings, and progress using CRM software.

Key Focus Areas:

1. Building Long-Term Relationships: A major focus for a sales executive targeting groups and corporate clients is fostering long-term relationships. These clients tend to have ongoing or repeat business needs, so the sales executive must focus on building trust and loyalty over time.

2. Customizing Solutions: Corporate clients typically require tailored solutions, whether for a specific product offering, service, or package. Understanding each client's unique business needs and proposing customized solutions is critical for success in this role.

3. Strategic Sales: The sales approach is often more strategic and consultative. It’s about understanding the business objectives of clients and offering solutions that help achieve those goals, rather than simply pushing products or services.

4. Networking and Relationship Management: A significant portion of this role focuses on networking, relationship-building, and leveraging those connections to drive new business opportunities. Understanding client industries and maintaining regular touchpoints helps to maintain a strong connection.

5. Negotiation and Closing Deals: The sales executive must be highly skilled in negotiation and closing deals, ensuring that both the client’s needs and the company's objectives are met.

Skills and Qualifications:

• Communication Skills: Excellent verbal and written communication skills to present ideas and negotiate deals effectively.

• Negotiation Skills: Ability to negotiate pricing, terms, and services effectively to close high-value sales.

• Industry Knowledge: Familiarity with the industry or market in which the company operates, along with an understanding of corporate needs and challenges.

• CRM Proficiency: Experience with customer relationship management (CRM) software to track leads, contacts, and sales opportunities.

• Problem-Solving: Ability to identify issues and offer appropriate solutions to clients.

• Time Management: Strong organizational skills to handle multiple client accounts and sales processes.

Performance Metrics:

• Sales Revenue/Quota: Achieving or exceeding sales targets or quotas.

• Client Retention Rate: Maintaining and growing relationships with existing corporate clients.

• Lead Conversion Rate: The percentage of leads converted into actual sales.

• Customer Satisfaction: Ensuring that corporate clients are satisfied with the product or service, potentially leading to repeat business or referrals.