Retail Marketing Specialist

Desired Candidate Profile

Experience and skills required for the job

Education/Experience:
- Bachelor's degree (B. A.) from four-year college or university; and one to two years related experience and/or training; or equivalent combination of education and experience. Working knowledge of graphic design principles, retail merchandising, and online marketing process/implementation.

Computer Skills:
To perform this job successfully, an individual should have knowledge of Microsoft Office Suite to include Word, Excel, PowerPoint and Outlook; Adobe Creative Suite is a plus; various Internet browsers.

Job Duties:

1. Develop and execute marketing programs to promote brand.
2. Work cooperatively with all stakeholders to identify opportunities and execute plans for brand exposure, retail associate training and brand development with our key partners.
3. Leverage retail customer insight data to refine brand management and identify brand-building areas.
4. Ensure brand communication for areas of responsibility are consistent with Ithra's brand positioning which includes promoting uniformity and consistency of brand.
5. Provide and coordinate creation of all visual, online communications to support overall goals which include planning and monitoring.
6. Track sales reporting.
7. Analyze consumer buying patterns and predict future trends.
8. Regularly review key performance indicators.
9. Understand the basic rules of vendor management.
10. Liaise with other departments within the organization.
11. Participate in promotional activities.
12. Write reports and forecast sales levels.
13. Present new ranges of merchandise.
14. Liaise with store personnel.
15. Get feedback from customers.
16. Train and mentor staff.

Skills:

1. Analytical: Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
2. Design: Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
3. Problem Solving: Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
4. Project Management: Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget.
5. Interpersonal: Focuses on solving conflict, maintains confidentiality; Listens to others; Remains open to others ideas and tries new things.
6. Oral Communication: Bilingual, Arabic and English, demonstrates group presentation skills; Participates in meetings.
7. Written Communication: Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
8. Business Acumen: Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
9. Cost Consciousness: Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
10. Adaptability: Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
11. Dependability: Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
12. Innovation: Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others attention.
13. Planning/Organizing: Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
14. Quality: Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
15. Quantity: Meets productivity standards; Completes work in a timely manner; Strives to increase productivity; Works quickly.
16. Safety and Security: Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.

Desired Candidate Profile

Education:
Bachelor of Business Administration (Management)
Gender:
Any
Nationality:
Any Nationality