PR And Digital Marketing Specialist

Job Responsibilities

1. Plan and execute digital marketing campaigns, including social media, display, SEO/SEM & email advertising campaigns
2. Design, build and maintain our social media presence across all digital channels
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Prepare and manage the digital marketing budget
7. Lead, supervise and motivate members of the digital marketing team
8. Collaborate with internal teams to create landing pages and optimize user experience
9. Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touch points
10. Instrument conversion points and optimize user funnels
11. Track and measure SEO and Google Analytics metrics and provide reports
12. Briefing, coordinating and guiding advertising and media partners on new and ongoing activities to achieve optimal results
13. Research competitors and provide suggestions for improvement

Skills

•Education: Bachelor’s degree or higher in a relevant field

• 3 years+ experience in brand, marketing, and product-ideally within the Automotive industry;

• Language requirement: English & Arabic

• GCC working experience is preferred