Performance Marketing Manager

About the Role

We are looking for a Performance Marketing Manager with 10+ years of experience in paid advertising, PPC, and digital campaigns, with a strong focus on AI events for at least 5 years. This role is ideal for a strategic thinker who can optimize paid marketing efforts, drive ROI, and enhance brand visibility within the AI industry.

Responsibilities

1. Develop and execute performance marketing strategies across Google Ads, social media, and other paid channels.
2. Optimize PPC campaigns, display advertising, and retargeting strategies to maximize conversions.
3. Manage budget allocation and bid strategies to ensure cost efficiency and high ROI.
4. Leverage data-driven insights to track campaign performance and make informed decisions.
5. Collaborate with content, design, and SEO teams to align marketing efforts.
6. Oversee marketing efforts for AI events, ensuring strong audience engagement and lead generation.
7. Stay up to date with AI trends, industry regulations, and ad platform updates.

Qualifications

1. 10+ years of experience in performance marketing, PPC, and digital advertising.
2. 5+ years of experience managing marketing campaigns for AI events.
3. Expertise in Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.
4. Strong analytical skills with experience using Google Analytics, CRM tools, and marketing automation platforms.
5. Experience in conversion rate optimization (CRO) and A/B testing.
6. Ability to analyze campaign metrics and generate insightful reports.
7. Strong understanding of AI, and AI-related marketing strategies.