Marketing Team

To develop and implement comprehensive marketing strategies that attract airlines, increase passenger traffic, and enhance non-aeronautical revenue streams through effective promotion and collaboration with key stakeholders.

Position Accountability Description:

Operational Excellence

• Execute detailed marketing strategies aimed at attracting new airlines and increasing the number of routes serviced by the airport.
• Perform extensive market research to identify and analyze emerging trends, competitive landscapes, and potential growth opportunities in both aeronautical and non-aeronautical sectors.
• Create and implement effective promotional campaigns tailored to enhance passenger traffic, emphasizing the airport’s unique advantages and services.
• Gather and analyze passenger data and feedback to refine marketing strategies, enhance the passenger experience, and address any areas for improvement.
• Implement strategies to boost non-aeronautical revenue streams, including retail, food and beverage, parking, and real estate.

Market Analysis & Strategic Insights

• Continuously monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and improve ROI.
• Monitor loyalty programs and initiatives designed to increase passenger retention and reward frequent travelers.
• Execute marketing campaigns aimed at driving sales and revenue for non-aeronautical services, utilizing various channels and innovative approaches.
• Identify and pursue opportunities for new retail and commercial partnerships within the airport, negotiating terms and ensuring mutually beneficial agreements.
• Develop a wide range of marketing materials, including brochures, advertisements, digital content, and other promotional assets to effectively market the airport’s services.

Collaboration & Stakeholder Engagement

• Collaborate with airport stakeholders, including airlines, governmental agencies, and local businesses, to ensure alignment on marketing goals and initiatives.
• Build and maintain relationships with media outlets and influencers to increase the airport’s visibility and brand presence.
• Participate in industry events and conferences to promote the airport and develop partnerships that enhance its reach and reputation.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 5+ years of experience in marketing, preferably within the aviation, travel, or hospitality industries.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to work effectively with diverse stakeholders.
• Proficient in digital marketing strategies and tools, including social media, SEO/SEM, and email marketing.
• Creative approach to problem-solving with a focus on innovation and market differentiation.
• Proven track record of managing multiple projects simultaneously, with strong organizational skills.