Marketing Specialist

Job Description:

• Develop and implement marketing strategies tailored to the F&B industry, aimed at increasing brand awareness, customer loyalty, and product sales.
• Collaborate with the product development and sales teams to create campaigns for new menu items, seasonal promotions, and special offers.
• Brand & Product Promotion:
• Plan and execute marketing campaigns to promote new food and beverage offerings, including social media promotions, in-store signage, and email newsletters.
• Manage partnerships with food influencers, bloggers, and local F&B communities to enhance brand visibility.
• Digital Marketing & Social Media:
• Oversee social media platforms, including Instagram, Facebook, and TikTok, ensuring regular engagement with followers and the creation of visually appealing and appetizing content.
• Develop social media campaigns around food trends, special events, or product launches to drive customer interaction and sales.
• Optimize the company’s website and online ordering platforms for customer experience and SEO, ensuring that our F&B products are easily accessible.
• Content Creation:
• Create compelling content, such as food photography, videos, and blogs, that highlight the unique aspects of our menu, culinary process, and dining experience.
• Work closely with the creative team to design eye-catching promotional materials for in-store and digital marketing efforts.
• Customer Engagement & Loyalty Programs:
• Develop and manage customer loyalty programs, working to increase repeat business and brand loyalty.
• Use customer feedback and data insights to refine marketing strategies and improve customer satisfaction.
• Market Research & Trends:
• Monitor market trends, competitor activities, and customer preferences to identify new marketing opportunities and adjust strategies accordingly.
• Analyze industry-specific trends, such as new diet movements or popular cuisines, to inform product development and marketing campaigns.
• Performance Analytics:
• Track the performance of marketing campaigns using tools such as Google Analytics, Hootsuite, or HubSpot, and generate reports on KPIs like customer engagement, social media growth, and sales conversions.
• Use data-driven insights to continuously improve marketing efforts and suggest new approaches based on customer behavior.
• Collaboration with Sales & Operations:
• Work closely with the sales and operations teams to ensure marketing initiatives align with sales targets and operational capacities.

Desired Candidate Profile:

• Qualifications:
• Bachelor’s degree in Marketing, Business, or related field.
• 3-5 years of experience in marketing, preferably in the Food & Beverage or Hospitality sector.
• Strong knowledge of digital marketing tools (social media, SEO, Google Ads) and traditional marketing techniques.
• Hands-on experience in managing social media campaigns and working with influencers in the F&B industry.
• Experience with email marketing, loyalty programs, and content creation (food photography or video editing skills are a plus).
• Familiarity with F&B-specific KPIs (e.g., foot traffic, average transaction size) and customer retention strategies.
• Excellent communication skills in Arabic and English.
• Ability to work in a fast-paced environment and adapt to changing market trends.

Employment Type: Full Time

Company Industry: Restaurants, Catering, Food Services

Department / Functional Area: Marketing, Brand Management, Marketing Research, Digital Marketing

Keywords: Digital Marketing Specialist, Market Research, Marketing Specialist