Marketing & Social Media Manager

Dubizzle Group has the unique distinction of being an iconic, homegrown brand with a strong presence across the Middle East and Pakistan. Connecting millions of users across the region, we are committed to delivering the best online search experience. Dubizzle Group is the largest classifieds player in emerging markets which operates leading brands in the Greater MENA, South Asia & Southeast Asia Regions.

As part of Dubizzle Group, Dubizzle KSA is hiring for Marketing & Social Media Manager. In this role, you will be responsible for maintaining the company’s presence on various social media platforms, engaging with followers, and accurately depicting the company’s products, services, and culture. Social media channels include Facebook, TikTok, Snapchat, YouTube, Instagram, Twitter, LinkedIn, Threads etc.

In this role, you will:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Work with the Central Marketing team to plan and execute online and offline marketing efforts
• Manage the social media team and recruit new members when needed
• Generate, edit, publish, and share daily content (original text, images, video.) that builds meaningful connections and encourages community members to take action
• Create engaging content in-house
• Set up and optimise company pages within each platform to increase the visibility and reach of the company's social content
• Coordinate with the in-house social media team to generate high-quality visual content
• Moderate all user-generated content in line with the moderation policy for each community
• Co-ordinate with the group’s central team to create and implement a social media, online and offline marketing plan and calendar
• Track and analyse analytics reports to gain insight on traffic, demographics, and effectiveness; utilise this information to affect future outcomes positively
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices and then acting on the information
• Collaborate with other departments (customer relations, sales, ops, etc) to manage reputation, identify key players, and coordinate actions
• Contribute to marketing strategy by leveraging social media and digital marketing to identify and acquire customers