Marketing Manager, Ultra Fast Grocery

DESCRIPTION

Are you customer obsessed, flexible, smart and analytical, strategic yet execution focused, hungry and passionate about helping shape the future of online shopping, and make it increasingly easier and better for customers to shop online.

Amazon strives to be Earth’s most customer-centric company where people can find and discover virtually anything they want to buy online.
By giving customers more of what they want – low prices, vast selection, and convenience – Amazon continues to grow and evolve as a world-class e-commerce platform.

The Amazon Fresh team is looking for an execution-driven manager to lead marketing and merchandising for the UFG product. As Sr. Marketing Manager, you will own end-to-end marketing and prime customer engagement for the program. The scope of the role is to drive growth of service in UAE and KSA, scale prime customer penetration, and influence retention/frequency of shopping. The role owns the content experience of the respective category across all customer touch-points both on-site and off-site. This role is accountable for category content ideation, customer acquisition and retention planning/cost and development, and includes a high degree of complexity, detail and responsibility.

Key to success will be the ability to utilize customer insight and data to develop relevant editorial content, marketing programs, design customer cohort tests and quickly double down on programs that show success. This individual must excel in managing and navigating cross-functional efforts and partnering with product teams, customer experience, analytics teams, centralized marketing, and traffic teams.

Key job responsibilities

1. Strategy & Planning
   • Develop marketing strategy for Fresh business
   • Create annual/quarterly marketing plans
   • Set KPIs and growth targets
   • Budget planning and allocation
   • Performance tracking and optimization
2. Customer Growth & Acquisition
   • Drive customer acquisition strategy
   • Understand customer behavior and cohorts
   • Design and execute promotional campaigns
   • Manage customer retention programs
   • Analyze and improve customer lifetime value
3. Analytics & Reporting
   • Monitor key business metrics
   • Analyze campaign performance
   • Track ROI on marketing spend
   • Create executive-level reporting
   • Identify growth opportunities through data
4. Campaign Management
   • Multi-channel campaign execution
   • Seasonal events
   • Creative direction and oversight
   • Campaign calendar management
5. Product Marketing and Branding
   • New product launch strategies
   • Category expansion plans
   • Seasonal promotional planning
   • Fresh-specific value proposition
6. Cross-functional Leadership
   • Collaborate with Retail/Operations/Tech/Finance/PR teams
   • Exposure with senior leadership

BASIC QUALIFICATIONS

– 5+ years of professional non-internship marketing experience
– Experience working with creative teams, content managers and marketers to bring brand promise to life
– Experience building, executing and scaling cross-functional marketing programs
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience presenting metrics and progress to goal to senior leadership

PREFERRED QUALIFICATIONS

– 2+ years of segmentation and developing customer profiles experience
– Experience in supporting quantitative and qualitative consumer research
– Experience using data and metrics to measure impact and determine improvements