Marketing Manager

Marketing Manager

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue. To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. Be part of something BIG! Building on the success of record-breaking tech events, Tahaluf is making a huge impact on the global events sector. Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo.

Job Description

The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets. Achieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.

KEY RESPONSIBILITIES:

1. Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
2. Delivers on strategic KPIs by driving online traffic, leads and conversions and presenting ongoing results in regular updates.
3. Understands visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance.
4. Benchmarks and sets new KPI targets to measure and elevate the performance of digital marketing campaigns.
5. Works with supporting agencies to develop the strategy and setup of all paid campaigns.
6. Measures and optimizes paid marketing using vendor-specific dashboards and marketing analytics reports.
7. Identifies evolving SEO practices and collaborates to develop new digital campaigns.
8. Develops creative organic search growth strategies for each stage of a customer lifecycle.
9. Collaborates with content marketing to create high-quality content around important, relevant terms.
10. Manages and improves organic search engine performance based on clickthrough rates, traffic, and conversions.
11. Designs and implements testing and optimisation strategies.

LEADERSHIP

1. Works with line reports & marketing team to ensure successful delivery of marketing campaigns.
2. Line manages digital marketer/s to successfully implement campaign strategies.
3. Provides guidance, feedback and inspiration to line reports.

ANALYSIS & INSIGHT

1. Monitors campaign performances by producing relevant and timely reports.
2. Recommends changes to campaign execution based on data insights.
3. Identifies trends and insights, optimizing spend and performance based on insights.
4. Shares relevant insights with the wider marketing team and senior management to drive revenues.

PLANNING & CAMPAIGN MANAGEMENT

1. Works with the marketing team to plan campaigns to meet strategic objectives.
2. Monitors operational implementation plans and ensures adherence to deadlines.
3. Assists marketing managers with the development of marketing budgets.

MARKETING EXECUTION

1. Identifies the target universe and key segments within the target universe.
2. Assists with the development of personas, value propositions, and messaging.
3. Ensures timely, relevant communications are sent through a full mix of digital channels.

Qualifications

1. Minimum of 5 years’ experience as Marketing Manager.
2. Bachelor’s Degree or equivalent experience.

Background Knowledge, Skills & Experience

1. Thorough understanding & experience of digital marketing.
2. Database development and growth including segmentation.
3. Building relationships with partners and stakeholders.
4. Analytical and questioning mindset.
5. Strong copywriting skills.
6. Experience in a fast-paced environment.
7. Excellent verbal and written communication skills.
8. Proficient in MS Office.
9. Able to quickly adopt new technology solutions.

Desirable

1. Experience with marketing automation technology.
2. Working with CMS platforms.
3. Managing social media through scheduling platforms.
4. Marketing analytics and reporting platforms.
5. Events marketing experience.

Core Benefits:
Medical Insurance for individual and family.
Annual leave – 25 days.
School fees contribution, 40,000 SAR per child per year, up to a max of three children.
Remote working on Sundays.
Working anywhere – 1 month every year.

International Relocation Package:
Paid flight to Riyadh (for you and your dependents).
60 days accommodation or suitable serviced apartment from your arrival date.

Local Relocation Package:
Paid flight to Riyadh (for you and your dependents).