Marketing Manager

Job Summary

Accountable for creating the marketing strategy, brand development across F&B brands, communication, and implementation of marketing programs for the purposes of growing the franchise brand direction, inclusive of all marketing programs to increase sales and traffic to achieving profitable growth. In this role, the Sr. Marketing Manager will serve as the primary franchisee contact on all marketing-related matters.

Job Responsibilities

• Market research and brand analysis to build the brand.
• Analyze market conditions, competitive environment, research, sales, and economic conditions to help develop appropriate marketing plans and evaluate the effectiveness of current marketing programs in conjunction with a Costa Coffee International marketing representative.
• Develop brand campaigns and digital/social strategy to grow brand presence.
• Improve the customer journey across all touchpoints and work with different functions to develop enhancements.
• Manage the advertising agency and supervise the planning and implementation of marketing programs including media plans, advertising materials, promotional activities, digital activity, and marketing budgets.
• Coordinate and implement all marketing programs in the market, including brand development, calendar planning, menu management, pricing, and new restaurant opening plans.
• Produce a strong library of product and brand artwork.
• Communicate all current marketing information and materials in a timely manner to restaurant teams and suppliers.
• Oversee and manage new product launches efficiently and effectively.
• Manage and plan the marketing budget and calendar for the year.
• Create a suite of local advertising initiatives to support local store marketing.
• Develop ongoing social media campaigns through Twitter, Facebook, Instagram, and other platforms.
• Leverage all available resources to implement programs and achieve objectives.
• Ensure that all brand elements are adhered to internally and externally.
• Manage relationships with external suppliers/vendors and delivery platforms to optimize ROI.
• Review ROI on marketing spend to optimize budget.
• Manage the marketing team and drive their performance to achieve better results.

Candidate Requirements

• 12 years’ experience in the retail marketing industry with exposure to franchisees and local marketing concepts.
• Broad-based knowledge of key marketing principles: advertising, media planning, sales promotion, public relations, digital marketing research, sales analysis, creative development, production, and agency management.
• Regional experience in the GCC and Kuwait market specific.
• Project management skills; excellent MS Office Suite skills required.
• Strong written and verbal communication skills (Arabic & English).
• Disciplined execution and business acumen.
• Problem-solving and decision-making skills.
• Strategic alignment and results orientation.
• Creativity and design.
• Innovation.

Education

• Bachelor’s Degree in Marketing.