Marketing Manager

Job Summary:

The Marketing Manager will be responsible for overseeing the entire marketing department, including digital and traditional marketing strategies, brand management, and customer engagement. You will manage a team of marketing professionals and collaborate with the customer service team to ensure a seamless brand experience across all touchpoints. The ideal candidate is a strategic thinker with experience in digital marketing, social media, content creation, and market analysis, particularly in the health and wellness industry.

Key Responsibilities:

1. Marketing Strategy Development:
   • Develop and implement comprehensive marketing strategies to promote the company’s products and grow market share.
   • Identify and evaluate new opportunities for growth and brand awareness, including partnerships and collaborations.
   • Oversee market research, competitor analysis, and customer insights to inform decision-making and optimize campaign performance.
2. Online Marketing:
   • Manage and optimize the company’s online marketing efforts including SEO, SEM, email marketing, social media, and content marketing.
   • Develop and execute e-commerce strategies to increase online sales through the company’s website and third-party platforms.
   • Oversee the creation and distribution of online content, ensuring it aligns with the company’s brand message and appeals to the target audience.
3. Team Leadership and Collaboration:
   • Lead and manage the marketing team, including content creators, social media specialists, and digital marketers.
   • Collaborate with the customer service team to ensure consistent communication and support between marketing initiatives and customer feedback.
   • Mentor and provide guidance to team members to foster growth, creativity, and a performance-driven culture.
4. Campaign Management:
   • Plan, execute, and track marketing campaigns across various channels, ensuring alignment with business goals and budget.
   • Monitor the effectiveness of marketing efforts through KPIs and metrics, adjusting strategies as needed to optimize results.
   • Manage the marketing budget and ensure effective allocation of resources for maximum ROI.
5. Brand and Product Management:
   • Oversee brand management and product marketing, ensuring consistent messaging and visual identity across all platforms.
   • Develop promotional materials and marketing collateral that effectively communicate product benefits and features.
   • Stay up-to-date with trends in the health and wellness industry to keep the brand competitive and relevant.
6. Customer Engagement and Retention:
   • Develop and implement customer loyalty programs, referral programs, and promotions to boost customer retention.
   • Use customer feedback and market research to improve products, services, and overall customer experience.
   • Collaborate with the customer service team to ensure customer inquiries and concerns are addressed in a timely and professional manner.
7. Data-Driven Decision Making:
   • Analyze performance data from various marketing channels to make informed decisions and report on results to senior management.
   • Utilize customer data and analytics to segment audiences, personalize campaigns, and drive more targeted marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• 3+ years of experience in marketing, with a focus on digital marketing and e-commerce (preferably in the health and wellness industry).
• Proven experience in managing a team and working cross-functionally with customer service or other departments.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, SEO, social media advertising, and email marketing software.
• Excellent communication, leadership, and project management skills.
• Ability to think creatively and strategically, with a strong focus on data-driven results.
• Passion for health, wellness, and promoting healthy products.

Benefits:

• Competitive salary and performance-based bonuses.
• Health insurance and wellness benefits.
• Opportunities for professional development and career growth.
• Flexible working environment with remote work options.

Job Type: Full-time

Pay: ﷼5,000.00 - ﷼8,000.00 per month