Marketing Manager

The Marketing Manager at our Medical Hospital in Abha, Saudi Arabia, plays a crucial role in developing and implementing effective marketing strategies to promote our healthcare services. This position requires a blend of creativity, analytical skills, and a deep understanding of the healthcare industry. The ideal candidate will be responsible for enhancing the hospital's brand presence, driving patient engagement, and increasing overall market share. With a minimum of 3 years and a maximum of 10 years of experience in marketing, particularly within the healthcare sector, the Marketing Manager will lead a team to achieve our strategic goals.

Responsibilities:

1. Develop and execute comprehensive marketing plans to promote hospital services and specialties.
2. Conduct market research to identify trends, patient needs, and competitive landscape.
3. Manage digital marketing campaigns, including social media, SEO, and email marketing.
4. Collaborate with medical staff to create informative content that highlights our services.
5. Analyze campaign performance metrics and adjust strategies for optimal results.
6. Organize community outreach programs and health awareness events.
7. Oversee the marketing budget and ensure effective allocation of resources.
8. Build and maintain relationships with local media and healthcare partners.
9. Monitor and report on the effectiveness of marketing initiatives.
10. Lead and mentor the marketing team to foster professional growth and innovation.

Preferred Candidate:

1. Strong leadership and team management skills.
2. Excellent communication and interpersonal abilities.
3. Proven experience in healthcare marketing.
4. Creative thinker with a strategic mindset.
5. Ability to analyze data and derive actionable insights.
6. Proficiency in digital marketing tools and platforms.
7. Strong project management skills.
8. Adaptability to changing market conditions.
9. Passion for healthcare and improving patient experiences.
10. Ability to work collaboratively across departments.

Skills:

• Proficient in digital marketing strategies and tools.
• Strong analytical skills for data interpretation.
• Excellent written and verbal communication skills.
• Experience with social media management and content creation.
• Knowledge of SEO and SEM best practices.
• Ability to manage budgets and financial planning.
• Strong project management and organizational skills.
• Familiarity with healthcare regulations and compliance.