Marketing Lead MENAT PS, AWS MENAT Marketing

DESCRIPTION

Amazon is seeking a talented, self-directed marketing expert to drive awareness, customer adoption and demand generation for Amazon Web Services’ (AWS) cloud computing solutions to the Public Sector in MENAT. This is a unique opportunity to play a key role in an exciting, fast growing business.

The Public Sector Marketing Manager MENAT, is an integral part of the MENAT Field Marketing team who is responsible for delivering integrated marketing programs and will interface directly with the EMEA and Global Organizations. The role will design and develop integrated marketing programs to drive further adoption of AWS among technical influencers and decision makers in the government, education, health care and state-owned enterprises in MENAT. Successful candidates must be able to recognize the needs of these market segments and use this understanding to propose targeted messaging, content and customer facing marketing campaigns. The position is based in Riyadh.

Key job responsibilities:

1. Develop and execute public sector field marketing programs and activities that help to drive awareness, education, customer adoption and pipeline acceleration.
2. Apply integrated marketing campaign best practices and identify opportunities to improve the customer experience across multiple channels and tactics.
3. Inform regional planning process to MENAT public sector target customers and priorities are top-of-mind in all regional marketing activities.
4. Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
5. Define targeting and customer segmentation for marketing campaign efforts across a variety of channels and initiatives.
6. Act as marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings and planning sessions.
7. Inform country demand generation planning process with the Public Sector priorities to ensure greatest possible success of programs. Ensure target customers and priorities are top of mind in all country marketing activities.
8. Earn trust and maintain strong relationships with Pre-sales, Demand Generation and Solution Architects teams to support their goals, working in conjunction with other marketing leaders and with peers, increasing engagement with marketing and drive program support.
9. Develop a deep understanding of the business and build the right marketing plans and programs in support of business and sales stakeholder objectives.
10. Deliver clear, consistent, and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for campaigns.
11. Provide detailed campaign updates via regular and ad hoc business reviews, which highlight key metrics and KPIs reflecting performance.

BASIC QUALIFICATIONS

– 5+ years of developing and managing acquisition marketing or channel programs experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building, executing and scaling cross-functional marketing programs
– Experience developing and executing campaigns across a multitude of timezones and languages
– Speak, write, and read fluently in Arabic

PREFERRED QUALIFICATIONS

– Experience driving direction and alignment with large cross-functional teams and agency partners
– Experience working with Public Sector customers in Gulf Cooperation Council (GCC)