Develops an Account Business Plan within a Key Account Management framework, with an overall foundational objective to connect customer needs with Tabuk pharma brands and service offering. Reviews and updates this plan monthly.
Able to effectively identify customer needs and adapt our Offering accordingly to gain Market access or support in revenue growth.
Identifies, segments, and prioritizes target customers (KOL's and Payers etc) and target accounts that are most important to drive business outcomes.
Effectively implement customer investment including promotional budget in line with the local country code of practice to deliver commercial return. Maintains an accurate track of spend (planned, committed and actual) at all times and remains within agreed budgets.
Proactively identifies emerging new customer needs and leverages these to provide new customer solutions.
Consistently delivers monthly and annual Territory demand sales and profit targets in line with agreed objectives.
Supports the sales team in their prioritization of customers.
Able to prioritize resources across accounts based on account potential and ROI executing and redeploying resources as required.
Works closely with all internal stakeholders and assigns responsibility for actions and work-streams to deliver the Key Account Plan outcomes as defined.
Reviews the Key Account Plan with all relevant stakeholders on a regular basis and ensures that all actions and work-streams are completed as agreed.
Coordinates other internal functions on a local level to point out that the KAM Function is a strong role to bring together all field-based functions in order to find out customer needs and realize the Key Account Plan.
Has a clear understanding and record of all current relevant formularies, treatment protocols across the Territory and the process and decision-makers involved in their formulation or amendment.
Maintains an accurate picture, profile and records of all key stakeholders, leaders, decision-makers, and influencers within each account on their Territory.
Develops internal business cases for potential account level projects and once implemented tracks performance and project manages those projects versus the plan in cooperation with the promotion and financial teams.
Proactively seeks to understand competitor activities, strategies and programs and ensures that this competitive intelligence is shared broadly within the organization.
Effectively shares best practice across the team and takes action to replicate best practice shared by other team members.
Positions and sells Tabuk brands in line with the brand plans and makes full and effective use of customer engagement tools.
Develops strong relationships with identified target customers on the basis of trust and perceived added value to the customer in the form of personal expertise and the ability to help customers to solve problems and achieve their objectives.
Effectively negotiates with customers and accounts to secure the best value for money for Tabuk.
Clearly identifies key Formulary decision makers and is able to positively influence relevant formularies, policies or treatment protocols in favor of Tabuk brands.
Takes personal ownership for maintaining an expert understanding of all relevant clinical information for Tabuk brands, competitors and therapeutic areas.
Maintains a thorough understanding of all Company processes and SOPs and remains compliant at all times.