Head of Marketing

Position: Head of Marketing

Reports To: Chief Executive Officer (CEO)
Department: Marketing
Location: Jeddah, Saudi Arabia
Work Arrangement: Full-time/Onsite

Job Summary:

The Head of Marketing leads the company's overall marketing strategy to build brand awareness, increase user acquisition, and drive engagement across all business verticals. This role oversees the creation and execution of multi-channel campaigns, leveraging data-driven insights to optimize performance and ensure alignment with organizational goals.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to achieve business growth objectives.

• Oversee the creation, implementation, and management of marketing campaigns across all channels, including digital, social, and traditional media.

• Monitor market trends, customer insights, and competitor activities to inform strategic decisions.

• Lead the development and positioning of the brand to ensure consistency and alignment with the company's mission.

• Manage the marketing budget to ensure effective allocation of resources and maximum ROI.

• Oversee the performance of the digital marketing team, ensuring high-quality execution of online strategies.

• Coordinate with the creative team to produce engaging and effective marketing content.

• Collaborate with sales and product teams to align marketing efforts with organizational goals.

• Analyze campaign performance data to refine strategies and drive continuous improvement.

• Ensure brand consistency across all marketing communications and platforms.

• Foster a culture of innovation within the marketing department, encouraging creativity and the adoption of new technologies.

• Build and maintain relationships with external partners, including advertising agencies and media outlets.

• Develop strategies to enhance customer engagement and retention through targeted campaigns.

Key Decision-Making Powers:

• Approves marketing campaign strategies and budgets.

• Allocates resources and tools for marketing teams and external vendors.

• Defines brand strategy and oversees its execution across all platforms.

Person Specification:

Educational and Professional Requirements:

• 11-15 years of experience in marketing roles, including leadership positions.

• Masters degree in Marketing, Business Administration, or a related field.

• Strong knowledge of brand strategy and multi-channel marketing.

Skills and Competencies:

• Expertise in multi-channel branding, campaign management, and analytics.

• Skilled in leveraging emerging trends and technologies to enhance marketing campaigns.

• Strong leadership and communication skills to manage teams and align marketing with organizational goals.

• Proficient in creating impactful, data-driven marketing strategies.

Performance Metrics:

• Achieve an annual increase of 20% in user acquisition through targeted marketing efforts.

• Ensure a return on investment (ROI) of at least 10:1 for major marketing campaigns.

• Maintain 100% brand consistency across all channels and communications.

• Increase customer engagement rates by 15% YoY as measured by metrics like click-through rates (CTR) or time on site.

• Deliver campaign performance reports within 5 business days of campaign completion.