Head of Digital Marketing

Overview

The Head of Digital Marketing plays a crucial role in shaping the brand's online presence and driving digital initiatives to enhance customer engagement and loyalty. This position involves leading a dynamic team of marketing professionals and collaborating with other departments to craft and implement cutting-edge digital marketing strategies. The Head of Digital Marketing is responsible for overseeing all digital marketing activities, from conceptualization to execution, ensuring that campaigns align with the overall business objectives. By leveraging a variety of digital channels including SEO, PPC, social media, and content creation, this leader will work to optimize the customer journey, increase brand visibility, and drive revenue growth.

Key Responsibilities

1. Develop and execute a comprehensive digital marketing strategy aligned with business goals.
2. Oversee and manage all digital marketing campaigns across various channels.
3. Lead, mentor, and develop a high-performing digital marketing team.
4. Analyze and report on performance metrics to monitor campaign effectiveness.
5. Optimize content for SEO to improve organic search rankings.
6. Manage budget and allocate resources for digital marketing initiatives.
7. Drive PPC campaigns to achieve maximum ROI.
8. Collaborate with the creative team to develop visually compelling marketing materials.
9. Enhance social media presence through strategic planning and engagement.
10. Utilize data analytics to understand customer behavior and market trends.
11. Direct email marketing efforts to increase customer acquisition and retention.
12. Establish and maintain relationships with external partners and vendors.
13. Stay up to date with industry trends and emerging technologies.
14. Conduct market research to identify new opportunities and challenges.
15. Foster a culture of innovation within the digital marketing team.

Required Qualifications

1. Bachelor's degree in Marketing, Business Administration, or related field.
2. Minimum of 7-10 years of experience in digital marketing.
3. Proven track record of leading successful digital marketing campaigns.
4. Strong understanding of SEO, PPC, content marketing, and social media.
5. Exceptional analytical skills with proficiency in digital marketing tools.
6. Experience in budget management and resource allocation.
7. Excellent verbal and written communication skills.
8. Leadership experience with a focus on team development.
9. Ability to work in a fast-paced, dynamic environment.
10. Familiarity with CRM systems and marketing automation tools.
11. Strong project management skills with attention to detail.
12. Creative thinker with a customer-centric mindset.
13. Understanding of UX/UI principles in digital marketing.
14. Ability to interpret data and translate insights into actionable strategies.
15. Experience in e-commerce is a plus.

Skills: project management, team leadership, UX/UI principles, data analysis, CRM systems, strategic planning, data analytics, budget management, content marketing, PPC, brand development, marketing automation, SEO, social media, content creation